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CIBS2018 is an immersive 360-Degree Water Carnival with activities, celebrities and programs

Author: Tatiana Rokou / Date: Thu, 03/29/2018 - 14:55
A new product launch ceremony at CIBS2017.
A new product launch ceremony at CIBS2017.

The 23rd China (Shanghai) International Boat Show will completely reshape and reimagine all notions about a waterfront leisure lifestyle.

SHANGHAI - With an exhibition area of 55,000 square meters, featuring exhibitors from 15 countries and regions including New Zealand, Italy, Australia, South Korea, Japan, Taiwan and Hong Kong, the '360-Degree Water Carnival' theme is a diversified leisure ecology to appeal to China's growing affluent middle class - a weekend of fun activities, educational programs, rewarding partnerships, yacht visits, product launches and celebrity appearances.

Appeal of a Waterfront Leisure lifestyle
Waterfront recreation tourism is a rapid-growth industry. According to authoritative statistics, 55% of the tourists in China currently choose to "play with water", and the total value of waterfront tourism will reach more than RMB 5 trillion.

And now, with the government's gradual liberalization and financial support, plus the appreciation of the sharing economy, the price of boat/yacht rentals has become approachable ­­- no longer an out-of-reach luxury item.

During the Chine Spring Festival at the 2018 Sanya Boating Tourism Market, the three boat/yacht terminals received a total of 25,900 visits in 7 days, and the average selling price of the retail outlets was 10,000 RMB/3 hours. As estimated, the relative consumption income was more than 200 million RMB.

CIBS2018 is The Dock of The Town
Well-known exhibitors this year include Beneteau (showing their latest models Swift Trawler 30, Barracuda 8 and Oceanis 41.1), Jeanneau (Prestige 520), Omnia (Sessa Fly 42), O'Neill, Jetsett and Falcon, while Guangzhou Baowei Yacht will bring their latest and best models. Expect other mystery big boats to be unveiled as well.

Equipment accessories are wholly represented: Mercury Maritime will launch their maritime propulsion systems, expect to see Yamaha, Suzuki, Honda, Baisheng, Baibang, Alpas, Anqidi, Pinel and Hidea with exciting products as well.

Celebrities, Key Opinion Leaders and Water Sports Idols Bring Star Wattage
This year, the organizers have invited many KOLs from the water sports circle to the exhibition. In addition, more than 100 water/boat/yacht clubs will exhibit their functional products around the clock. The Aquatic Carnival will have a 500 square meter pool indoor and outdoor to stage the fun diving bounty contest, expect also kayaking, OP sailing, and paddle boarding.

The 23rd China (Shanghai) International Boat Show runs from 26th to 29th April 2018.


Tatiana Rokou


Tatiana is the news co-ordinator for TravelDailyNews Media Network (, and Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.