This trip was designed to promote Singaporean destinations that accept Alipay’s cashless payment platform in order to demonstrate to Chinese visitors that they can enjoy the same seamless experience in Singapore as they do back at home.
Alipay, the world’s leading mobile payment and lifestyle platform operated by Ant Financial Services Group, announced the conclusion of the first ‘’cashless’’ trip made by Chinese visitors to Singapore, together with the Singapore Tourism Board (STB). Prominent Singaporean businesses including Resorts World Sentosa, Shangri-La Hotel, and Singapore Airlines offered their support by accepting Alipay throughout the trip.
This trip was designed to promote Singaporean destinations that accept Alipay’s cashless payment platform in order to demonstrate to Chinese visitors that they can enjoy the same seamless experience in Singapore as they do back at home. At the same time, the visitors were encouraged to explore the city with itineraries tailored to their passions.
Through a social media campaign, Alipay and STB invited six lucky Alipay users to participate in the cashless trip in August this year. During the trip, the visitors used Alipay for purchases including meals, accommodations, transportation, gifts and souvenirs, and entertainment. Distinct travel itineraries were curated by the STB for Foodie, Collector and Explorer tribes. These took the visitors to unique destinations around Singapore for mouthwatering meals, exciting places to shop, and fantastic sights.
"With the announcement of this trip, we learned that Chinese tourists prefer to use mobile payment,” said James Quan, founder of Bynd Artisan, a bookbinding and leather crafting business. “Once we realized this we didn’t hesitate to adopt Alipay so we can better serve our Chinese customers.”
“Since Alipay is convenient and acts as a wallet, we have noticed that a majority of Chinese guests visiting our store choose to use Alipay for their purchases. We have been partnering with Alipay as we want to make our Chinese customers feel comfortable while shopping with us, by offering them a payment method that they are familiar with," said Crystal Chip, a store manager of fashion brand PEDRO, which experienced an increase in traffic and awareness from Chinese tourists after connecting with Alipay.
Singapore is attracting a growing number of Chinese tourists, partly due to the efforts of local merchants to address the evolving needs and spending habits of Chinese visitors. According to STB, over 3.2 million Chinese tourists visited Singapore in 2017. Singapore welcomed more tourists from China than from any other country for the first time last year. Chinese tourists are also the largest source of tourist spending in Singapore.
“We are pleased to have partnered with Alipay in this activity given their strong reach and understanding of the Chinese market, our top source market for both visitor arrivals and tourist spending. We hope to use the insights from this initiative to explore better ways of engaging Chinese visitors and to offer more compelling and seamless experiences through Alipay that are better tailored to their passions,” said Miss Jacqueline Ng, Director, Marketing Partnerships and Planning, Singapore Tourism Board.
“We are very pleased to work with the Singapore Tourism Board to provide a cashless experience for Chinese tourists travelling to Singapore. Through Alipay, we hope to help even more merchants in Singapore connect with Chinese tourists,” said Cherry Huang, General Manager, Cross-border Business for South and Southeast Asia, Alipay.
Data from Nielsen has indicated that 65% of Chinese tourists use mobile payment platforms during their overseas travels, six times more than non-Chinese tourists (11%). In addition, over 90% of Chinese tourists would consider using Alipay when traveling abroad if Alipay was more widely accepted among foreign merchants. Moreover, over 90% of Chinese tourists indicated they would increase their spending if Alipay was an accepted payment method.
Last year, Finland became the first country to offer Chinese travelers a completely cashless experience. A group of Chinese visitors paid for all of their local transactions via their Alipay accounts, from booking flights, making retail purchases, and dining out, to visiting museums, experiencing recreational activities, and managing transportation, as well as receiving an instant tax refund at the Helsinki airport.