Statistics & Trends

This report recommends that destination managers and other tourism stakeholders across the Asia Pacific region begin creating close partnerships with public health officials, tourism supply chain businesses, and local communities to commence a coordinated renewal of traveller confidence in the health and safety of their destination.

Men are more than twice as likely than women (48% men vs. 20% women) to say they like to take risks when they travel. But interestingly, men were much more likely than women to say they would let news reports of disease outbreaks and violence in their chosen destination affect their plans to go there.

The most Instagrammable relaxing location is Phuket, Thailand with whopping 9.7 million hashtags.