MICE Industry

The MACEOS Strategic Roadmap 2022-2030 documents the actions and strategies that would guide the industry's recovery, resilience and sustainability over nine years.

The majority of conventions are related to key scientific, medical and healthcare sectors.

Sibu’s target for 2022 is to secure at least 33 business events with an expected total economic impact of RM93.7 million.

The boost in funding comes at a pivotal time for Western Australia’s business events industry.

The return of international business events this month attracted large numbers of attendees into Sydney’s CBD.

Thailand is returning as a contender for large-scale international MICE.

BEIA has also welcomed the Government agreeing to temporarily exempt tourism and hospitality businesses from paying the median wage to recruit migrants on an Accredited Employer Work Visa.

Representatives of the major MICE travel industry, who attended to discuss ways to revitalize the MICE industry in preparation for the recovery of tourism and MICE demand, said that group reservations and inquiries are actively coming in for the third quarter of this year.

The event offers a unique opportunity for networking, learning, and discovery, consisting of a one-day conference and a one-day destination experience through a technical tour, as well as various hosted social functions.

The easing is in line with the nation’s transition to the endemic phase of the outbreak, as high vaccination rates have kept hospital admissions low.