Education

Tech-savvy Chinese tourists sought advice and gathered information from various sources about local food long before the trip started.

The first task is to understand what motivates Chinese consumers to purchase luxury products and services.

Assumption University MSME Business School students from the Department of Hospitality and Tourism Management networked with tourism industry leaders recently at the monthly SKAL Bangkok lunch.

The first programme will be launched in the research fields of hospitality and tourism, with further programmes to follow in other disciplines.

Ph.D. student Elaine Yulan Zhang and Dr Tony Tse of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University argue that “a subset of relatively wealthy Chinese luxury travellers” are driven by the desire for “status, interpersonal relationships, relaxation and hedonism, self-improvement and perfection”.

The SHTM was founded 40 years ago in 1979. From humble beginnings as a diploma-conferring department, it has now risen to become a leading hospitality and tourism school not only in Asia, but also in the world.

An industry workshop and talk about “Art, Culture and Tourism: building the nexus for sustainable tourism growth” were brought together by the Centre of Tourism & Leisure Management (CTLM), University of South Australia, and the Tourism Industry Council of South Australian (TiCSA).

PATAcademy-HCD is a two-day workshop incorporating a series of intensive classroom interactions by leading travel industry practitioners with practical activities, group assignments, and networking events.

The half-day workshop, with the theme ‘Explore the Art of Storytelling’, is jointly organised by PATA and Kazakh Tourism.

FIELD Global Immersion programme generates big ideas and strengthens students’ global intelligence.