International business travellers are having much more say in where they stay according to research published by media@BAA,…
International business travellers are having much more say in where they stay according to research published by media@BAA, the in-house media owner for BAA`s seven UK airports.
Findings from the survey of 813 regular airport users show that two thirds of business travellers now book their own hotel accommodation either through the internet or directly with the hotel. Further still, nearly half of the respondents only book their hotels within two weeks of their stay.
Says John Pizzamiglio, Head of media@BAA, It was interesting to see that business travellers are making their own travel arrangements rather than relying on personal assistants or travel companies to do it for them, and although they might be scrupulous with the cost of flights, nearly a quarter spend their saving on their hotels.
Given that business travel accounts for 20% of annual company expenditure, companies are looking more closely at how their travel budgets are spent each year, with 83% using low cost airlines compared to 68% of leisure travellers. Interestingly, 21% of the business travellers using the low cost airlines, tend to spend more on their hotel accommodation thereby negating any saving made on the cheaper flight. However it suggests that the choice of hotel is more important to them than the means of travel with 75% of travellers selecting their hotel based on its location for business or price.
John Pizzamiglio, Head of media@BAA continued, With 127 million passengers travelling through the seven UK airports annually, and over a third being business travellers, the airports present a vital marketing tool for hotel and travel related, companies looking to communicate with the elusive business traveller.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
