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Booking.com: Malaysia is top destination for tasting local food

Author: Vicky Karantzavelou / Date: Thu, 06/07/2018 - 14:54
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Photo by Lisheng Chang on Unsplash
Photo by Lisheng Chang on Unsplash

More than six in ten travelers (61%) say they pick a destination for its great food or drink; Over half of global travelers (51%) are likely to seek out local street food markets; Malaysia, Taiwan, Japan and Brazil are among the top places to discover local food across the globe

If there’s one thing most people agree on when traveling, it’s that food is a major consideration when picking a destination. According to Booking.com data from over 50,000 global travelers, more than six in ten travelers (61%) say they pick a destination for its great food or drink. There’s no denying the significance of culinary travel, with more than a third (34%) of global travelers - rising to 40% of millennials - planning to take a dedicated food tourism trip sometime in 2018.

It’s also clear that our appetite is only increasing. Almost half (49%) of global travelers are still looking to be more adventurous with the type of cuisine they eat while traveling, rising to 60% of millennials. One way to achieve this is to sample the local delicacy whilst traveling. In fact, almost two thirds (64%) of global travelers will try to eat more local food in 2018.

Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, reveals the top destinations around the world to sample local gastronomy, as discovered by the millions of Booking.com traveler reviews.

Local delights: the places to try

Some of the best places to try the local cuisine are in Southeast Asia, with regional delicacies like dim sum, noodles and pho. Perhaps it’s no coincidence that exploratory eaters also come from this area, as 57% of Asians confirm they are looking for new cuisine to try this year.

Top destinations for tasting local food

Ipoh, Malaysia

Kaohsiung, Taiwan

Nagoya, Japan

Johor Bahru, Malaysia

João Pessoa, Brazil

Ho Chi Minh City, Vietnam

Sarajevo, Bosnia and Herzegovina

Colmar, France

Lima, Peru

Catania, Italy

Belgrade, Serbia

Street food markets

Over half (51%) of global travelers are likely to seek out local street food markets this year, which is a great way to try local food. More than half of travelers (54%) want to experience more unique dining experiences when traveling and food trucks are the perfect way to do this. Millions of Booking.com reviews by real travelers reveal the top destinations to enjoy these unique foodie experiences:

Top destinations for street food

Top destinations for food trucks

Jeonju, South Korea

Portland, USA

Hsinchu City, Taiwan

Sao Paulo, Brazil

Marrakech, Morocco

Seoul, South Korea

New York City, USA

Bangkok, Thailand

Mexico City, Mexico

Istanbul, Turkey

A photo good enough to eat

Social media is filled with photographs that show off traveling and foodie adventures. Beautiful, bright and unusual foods are the perfect way to fill your feed and offer an opportunity to show off local food finds. Nearly a third of travelers (31%) plan to take more food pictures this year. This is most popular amongst Asian travelers from China (65%), India (57%), Thailand (53%), Indonesia (50%) and Hong Kong (48%).

Pepijn Rijvers, Senior Vice President and Chief Marketing Officer at Booking.com comments: “Food plays a huge role in our travel choices and ultimately in our overall travel experiences. Trying the local and street food is a great way for travelers to really embrace the local culture, get immersed in local communities and explore the new and different. Using our endorsements from real traveler reviews can help you identify the best places to try and new places to discover so you can taste your way around the world!"

ABOUT THE AUTHOR

Vicky Karantzavelou

Co-Founder & Chief Editor

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.