The Chinese capital is presenting restructured tourism products at ITB Berlin NOW.
Since the coronavirus pandemic Beijing has completely restructured its tourism products. Its main focus is on domestic tourism, explained Wei Pang, deputy director of the Municipal Bureau of Culture and Tourism, at ITB Berlin NOW.
During and since the pandemic, turnover in the tourism industry had fallen to around 40 per cent of comparable 2019 figures, Wei said. The administration has paid several billion yuan from existing insurance funds to travel agencies, municipalities and tour operators to facilitate a new concept with pandemic-compliant standards for the tourism industry.
At the same time, an 11-point programme completely restructuring city tourism has been implemented. It includes hygiene and prevention concepts and a no-reservation-no-travel rule.
With international tourism arrivals more or less at a standstill, the authorities have placed a strategic focus on domestic tourism. Initial success is already evident, Wei said. Thus, following the pandemic, tourism growth in Beijing has been significantly higher than the country’s average. The capital continues to be among the ten most-visited tourist attractions.
The Universal Studios Park, due to open on schedule this year, promises to be a huge attraction for domestic tourists, Wei said. Tourism attractions also include city tourism in “Fantastic Beijing suburbs“ and railway trips across the mega-city. Overall, the strategy’s slogan is “a better city life through tourism“.