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Liverpool FC and Japan Airlines announce global partnership

Liverpool FC Japan Airlines partnership

Liverpool FC and Japan Airlines have formed a multi-year global partnership, with JAL becoming the club’s official airline partner, enhancing both brands’ global presence.

Liverpool Football Club and Japan Airlines (JAL) announced a global, multi-year partnership, which will see the award-winning airline become the club’s official airline partner.

The partnership, which extends to the men’s and women’s teams, will see both organisations work together to support and complement their ambitious global growth plans, leveraging their respective strengths to grow their global footprints.

Ben Latty, Chief Commercial Officer at Liverpool FC, said: “We are delighted to welcome Japan Airlines onboard. LFC and JAL are two premium market leaders, recognised for their winning mentality and shared commitment to connecting with either fans or flyers and communities worldwide.

“This partnership aligns our global ambitions, combining the passion and heritage of one of the world’s most storied football clubs, with the exceptional service and reach of Japan’s premier airline. The partnership will create opportunities for fans to engage with the club through unique activations and experiences.”

“Partnering with Japan Airlines is another major step forward in our club’s strategy to expand our international presence and engage more deeply with our diverse and dedicated global fanbase.”

LFC is the most engaged club in the Premier League with over 1.5 billion fan engagements on social and the most viewed club on socials with 11.9 billion views. LFC is also the most watched European football club globally across domestic and league cup fixtures, with hundreds of millions of fans and over 330 Official Liverpool Supporters Clubs across the globe.

Junko Sakihara, Deputy Senior Vice President – Customer Experience at Japan Airlines, said: “This partnership is significant for us because it will allow us to deepen connections with our customers and develop new relationships with Liverpool FC fans around the world. We feel incredibly fortunate to be embarking on this exciting journey with Liverpool FC and LFC Foundation.”

As part of this partnership, Japan Airlines will collaborate closely with LFC Foundation on key community initiatives across global markets and look forward to a shared journey of community empowerment and inspiring moments.

Minako Kent, Managing Director of Global Marketing at Japan Airlines, added: “Japan Airlines and Liverpool FC share a deep commitment to nurturing multinational talent, investing in youth development, and supporting the communities we serve. Through our partnership with LFC Foundation, we are excited to expand these efforts and make a lasting positive impact on young people around the world.”

The first initiative will kick off in July, with the airline supporting a youth football clinic in conjunction with LFC’s international pre-season match held in Philadelphia on the U.S. East Coast.

Fans will have the chance to win match tickets, signed memorabilia and even a trip to Liverpool through fan promotions. JAL Mileage Bank members will have a chance to access exclusive VIP experiences at Anfield Stadium.

This partnership reflects LFC and Japan Airlines shared belief in the power of sport and travel to inspire and connect to leave a lasting positive impact on individuals of all ages and communities around the world.

George Diamantopoulos
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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.