Batik Air introduces weekly Kunming-Penang flights, enhancing Malaysia’s connectivity to China’s tourism market and driving visitor growth.
SEPANG, MALAYSIA – Passengers on board flight OD667 arrived at Penang International Airport from Kunming, China and were welcomed by YBhg. Dato’ Yeoh Soon Hin, Deputy Chairman of Tourism Malaysia, along with representatives from Malaysia Airports Holdings Berhad (MAHB) and Batik Airlines.
This new route of Batik Air’s charter service will operate weekly, utilizing Boeing 737-8 aircraft with a capacity of 189 passengers. It signifies a strategic move to tap into the growing tourism market of China’s second-tier cities, offering enhanced connectivity to Malaysia.
“The Kunming-Penang route provides an exciting opportunity for Chinese tourists to explore Malaysia’s diverse attractions. From the breathtaking views of Penang Hill and the iconic Petronas Twin Towers in Kuala Lumpur to the pristine beaches of Langkawi, as well as the rich cultural heritage of Melaka and Malaysia’s delectable cuisine, there is something for everyone,” said YBhg. Dato’ Yeoh Soon Hin.
The introduction of visa-free entry for Chinese travellers, effective 1 December 2023 until 31 December 2026, has spurred inquiries and bookings to Malaysia from China. As of June 2024, Malaysia has welcomed 1,449,711 arrivals from China, representing a remarkable growth of 190.8% compared to the same period in 2023.
Tourism Malaysia remains steadfast in its commitment to fostering strategic partnerships with domestic and international airlines. This new route is expected to significantly drive further growth of Malaysia’s tourism sector and attract more visitors from China.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
