APG becomes TAP Air Portugal’s GSA in China, enhancing the airline’s presence, sales, and distribution across the Chinese market.
APG announced its appointment as the General Sales Agent (GSA) for TAP AIR PORTUGAL in China. This strategic partnership marks a significant milestone in TAP Air Portugal’s expansion into the Chinese market, further enhancing the airline’s presence and strengthening its sales and distribution efforts in the region.
With its headquarters based at Lisbon Airport, TAP AIR PORTUGAL has a long-standing reputation for excellence in the aviation industry. The airline operates a fleet of modern aircraft, connecting Portugal to major cities across Europe, Africa, Asia and the Americas.
Under this agreement, APG will provide comprehensive sales, marketing, and customer support services for TAP Air Portugal across China, ensuring local travel agents and passengers have access to the airline’s extensive network and services. This includes promoting TAP Air Portugal’s long-haul flights to Lisbon and beyond, as well as facilitating a seamless booking experience through all available channels.
“We are delighted to be partnering with TAP Air Portugal to represent them in China,” said Kathy Li, Director of APG China. “With our established presence and expertise in the Chinese market, we are confident that we can support TAP’s growth and contribute to their success in this dynamic region.”
“China is one of the fastest growing economies in the world, and Portugal has strong historical ties with the country. This partnership with APG China will allow us to strengthen our presence in the Chinese market and to deepen our relationship with the Chinese consumers for better serving them on their air travel need”, considered Justin Jovignot, Director of Commercial Strategy and Distribution, TAP Air Portugal.
This partnership with APG underscores TAP Air Portugal’s commitment to offering more connectivity options for Chinese travelers and its focus on expanding into new markets.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
