Young people shun the big brands – how the employment world is changing

• traditionally, businesses have been built through control and strong leadership
• as the next generation move into the working demographic, companies are increasingly finding it difficult to recruit talented people

Young people are increasingly favouring smaller companies when looking for potential jobs. As Penny Power explains in this video, the next generation’s appreciation of social capital and personal branding means that organisations who treat their employees as a number simply won’t be able to recruit the best talent out there in the market.

Businesses still adopting traditional management and recruitment strategies need to let go of the strict control which used to be the norm in large organisations. In this day and age, asking new staff to “leave their personality on the pavement” won’t just discourage new talent, it will probably drive their job-search in the other direction.

Looking for low risk, marketing results? Apply to work with yourBusinessChannel’s Results Team to access business development tips and campaign tools drawing on industry leading expertise from around the world.