W Brisbane rises in the Sunshine State as the iconic brand continues to trailblaze it’s way around the world.
W Hotels Worldwide, part of Marriott International, re-enters Australia with the opening of W Brisbane. Owned by Shayher Group, W Brisbane is a vibrant addition to sunny South East Queensland (often referred to as the ‘Sunshine State’) in a stellar location overlooking the Brisbane River. The new hotel delivers an intoxicating mix of fast-paced urban style and modern design all with a decidedly cheeky Aussie point of view. With sun-soaked days and electric nights, there’s no better spot than W Brisbane to take in the city’s vibrant culture and rich nightlife.
Brisbane is among Australia’s fastest growing cities, an ideal destination for W to bring its new lifestyle. Located riverside in the city’s Central Business District, W Brisbane celebrates the history of the famed region. The hotel embraces Brisbane’s connection to the Australian identity and iconic elements of Queensland’s flora and fauna with a laid-back vibe and a playful nod to ‘Brisvegas’.
“Brisbane is a dream destination – year-round sun and an outdoor lifestyle – it’s quickly evolving into one of the world’s greatest cities which is why W is kicking off the brand’s return to Australia here in the Sunshine State,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “Brisbane’s bustling riverbank is a hotspot for travelers who can’t wait to explore this dynamic city and South East Queensland, a perfect match for W Hotels’ bold design and playful, contemporary approach to luxury.”
Renowned Australian interior design agency, Nic Graham & Associates have brought their innovative design and custom furnishings to W Brisbane. The hotel brings to life the theme of “A River Dreaming,” an ode to its prime locale on the banks of the iconic Brisbane River and the visual connection to Brisbane’s famed arts precinct. Modern manifestations of Brisbane’s river, which has in recent years become the buzzing epicentre of the city’s social scene, are featured prominently throughout the hotel, weaving in influences from Australia’s indigenous roots and colonial heritage.
“There’s nothing quite like Australia, a diverse country that is not only famous for its natural wonders but also for its celebration of diversity and multiculturalism,” said Victor Clavell, Area Vice President, Luxury, Asia Pacific Excluding China, Marriott International. “Touted as Australia’s new capital of cool with its edgy urban spaces and burgeoning passions for music, fashion and design, Brisbane is an ideal destination for the W brand.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
