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Slow but steady recovery to inbound visitor market in Austalia

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Australia’s export tourism industry is steadily recovering, with international holidaymaker arrivals at 74% of 2019 levels, while outbound travel surpasses pre-pandemic figures.

Australia’s export tourism industry is continuing its slow but steady recovery with the number of international holiday maker arrivals now at 74% of 2019 levels.

While the volume of inbound travellers to Australia continues its steady recovery month-on-month, Australians are heading overseas for their holidays at a remarkable rate surpassing the numbers seen in April 2019.

“Australia’s export tourism industry is on a slow and steady recovery and while the numbers are not jumping back to previous levels as fast as outbound, we are seeing improvements each month,” ATEC Managing Director Peter Shelley said.

“While this is slower than we’d like overall, there is still a growth trend which, if it continues, should see us back to 2019 levels towards the end of this year or early 2025.  

“Despite a slow recovery, our industry remains positive and fully engaged in rebuilding our inbound markets, in Australia.”  

The latest data released by the Australian Bureau of Statistics reveal while the people of Austalia are once again enjoying travelling the globe in droves, there are changes to the source countries of our inbound markets.

“We are now seeing good growth in inbound visitation from markets including India, Indonesia and South Korea compared to 2019 and, encouragingly, the China market is also showing positive signs of recovery.

“With the reinstated funding for the China ADS scheme, we look forward to working with the Government to refresh its goals and create modern, consumer driven, quality, group tour offerings to a market which delivered over $3.3bn in tourism spending in 2019.”

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.