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LinkedIn myths explained

  • the correlation between networks and revenue
  • how connections can translate into business

One of the most common ways to grow your business is through the contacts you already hold or chance encounters with new contacts at networking events or online. And even though Google is great research tool to find leads, it doesn’t have the same level of community or insight as networks like do LinkedIn do.

But LinkedIn also requires effort – and it is only those people who put effort in that will reap returns from the LinkedIn network.

“Every single industry has major footprint on LinkedIn. If the people that you know now aren’t using the site, first of all they should be and it’s time for them to get started, but you’re also missing potential connections that you haven’t yet found.” – Louis Gray.

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.