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ATC targets UK

The Australian Tourist Commission (ATC) is launching a new campaign in the United Kingdom promoting Australia as a destination that…

The Australian Tourist Commission (ATC) is launching a new campaign in the United Kingdom promoting Australia as a destination that can be experienced in as little as two weeks.

The campaign consists of outdoor posters in London and national advertising in the main broadsheets, targeted tabloids and glossy monthly magazines. The push targets consumers who traditionally have the money to go to Australia but feel that two weeks is not long enough. In India, more than twenty Australian tourism suppliers covering a diverse range of products will take part in the ATC`s third India Travel Mission (ITM) February 5 to 9, 2001.

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