Independent research released by Reed Travel Exhibitions this week found that 98.3% of visitors to AIME 2005 were …
Independent research released by Reed Travel Exhibitions this week found that 98.3% of visitors to AIME 2005 were satisfied that the event helped them to meet their business objectives.
Visitor, Hosted Buyer and exhibitor surveys were conducted by independent research company, Micromex Marketing Services.
Visitors also thought it was beneficial to attend AIME on a yearly basis (93%) and 91% said they were likely or very likely to recommend AIME to colleagues.
95% of Hosted Buyers agreed it was beneficial to attend AIME on a yearly basis and 95% of exhibitors said it was beneficial to their business to exhibit at AIME.
The results show that overall satisfaction for AIME 2005 was extremely high, said AIME Event Director, Rosemarie Sama. Even more importantly, the results show that satisfaction levels are even higher than for AIME 2004.
The average estimated value of business placed at AIME or to be placed following AIME by trade visitors was up by 50% on 2004 to US$209,684.
Buyers and visitors are spending more money at AIME which is good news for the industry. This year`s total estimated value of business placed, or to be placed as a result of AIME 2005, by visitors and Hosted Buyers is valued at more than US$590 million, a 52% increase on estimate for AIME 2004, Ms Sama said.
The research results are an endorsement of the AIME business and marketing plans that have helped us better target key market segments and expand the event to become more international. These strategies continue to strengthen AIME`s position in the global meetings and incentive industry.
The quality of Hosted Buyers and trade visitors has improved and the result of this can be seen in the increase in business being done at the event, Ms Sama said.
AIME 2005 was a success event. Exhibitor numbers rose by 9% to 827 and Hosted Buyer numbers by 13% to 425. There were 178 new exhibitors and 128 exhibitors from Europe, the Americas and Africa. Exhibitors from Australia, Asia, New Zealand and the Pacific accounted for 84% of exhibitors.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.