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WTM 2005: `Korea is the hottest new destination in Asia`

World Travel Market 2005 will see Korean tourism launch a new logo and organization name, ‘Korea Tourism Organization’, to keep pace with current trends…

World Travel Market 2005 will see Korean tourism launch a new logo and organization name, ‘Korea Tourism Organization’, to keep pace with current trends. The Director of the London office of the Korea Tourism Organization commented, “Our new corporate image reflects progress, contemporary taste and the ability for our organization to keep pace with new trends effecting Korean tourism. We will use WTM 2005 to launch the new logo in the UK and continue to build on this year’s successes as we move toward 2006”.

Korea is now one of the hottest, new and trendy destinations in Asia with much interest from the press and travel trade alike. Visitor arrivals from the UK to South Korea for the first six months of 2005 were up 12.5% on last year to 35,500. Visitor arrivals from the UK to South Korea were up 9% in 2004 to 65,981 and indications support a year-on-year rise. Starwood Hotels and Resorts have 5 major properties in Korea. Their showcase W-Hotel has recently opened in Seoul and is bringing its unique designs, innovations and quality service to compliment Seoul’s emergence as a cultural leader in Asia.

Korea has invested heavily in their convention facilities and major events are being attracted to our destination to cater for their every need. Marriott International is driving forward the development of the MICE market in South Korea. The JW Marriott and Renaissance Seoul have launched a new brochure that showcases South Korea as Asia’s newest destination for Incentive Travel and Corporate Events.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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