The executive trio will join forces to lead Utopia Hospitality Group (UHG), a new hospitality brand under UCORP. The flagship brand will have an official launch soon with an ambition to elevate the hospitality industry in Southeast Asia to the next pinnacle of exclusivity and attraction for travellers.
Phuket, Thailand – Utopia Corporation (UCORP), one of the leading real estate developers in Phuket, has appointed three high-ranking executives to further drive its continued success and accomplish future goals. Nalina Suranakarin has been appointed Chief Brand Officer of Utopia Corporation and its subsidiaries. Ivo Tzvetkov assumes the position of Chief Operating Officer for Utopia Hospitality Group (UHG), a subsidiary company of UCORP, while Praisie Huang is named UHG’s Chief Growth Officer. The executive trio will join forces to lead Utopia Hospitality Group (UHG), a new hospitality brand under UCORP. The flagship brand will have an official launch soon with an ambition to elevate the hospitality industry in Southeast Asia to the next pinnacle of exclusivity and attraction for travellers.
Reinforcing the executive team with the right personnel is instrumental to the growth of Utopia Corporation as it will soon launch Utopia Hospitality Group as its flagship hospitality brand. UHG aspires to deliver brand new experiences for smart and savvy travellers in upper strata from premium midscale level up to ultra-luxury. UHG promises a getaway that is accessible yet lives up to international standards and plans to open many brand new properties as well as rebrand and renovate existing properties in 2022.
The highlight of UHG’s master plan is to build two epic landmarks in two prime locations in the north and south of Phuket. “Bay of Icons” will become the new destination for investors and high-end travellers from across the world. Situated on Ao Po Bay on the northern coastline of Phuket, it features cutting-edge facilities and exclusive services to cater to a luxurious lifestyle. To be located on Nai Harn beach on the southern coastline of Phuket, “Utopia Dream” (unofficial name) is an entertainment complex packed with world-class leisure activities. And at the helm of this ambitious plan, are three newly appointed executives of UHG.
As UCORP’s Chief Brand Officer (CBO), Nalina “Note” Suranakarin is a veteran in brand management with ten years of experience in the luxury lifestyle sector and her life-long passion and knowledge in gourmet, superb service and creative concoctions that her globe-trotting lifestyle has brought along. Nalina will play a pivotal role in managing and overseeing the brand strategy and marketing activities of UCORP, UHG and its subsidiary companies. She’ll also be creating a network of partnerships among all UHG resorts and hotels with the ultimate goal of creating the best brand for UCORP through partnerships with other global brands in the future.
UHG Chief Operating Officer (COO) Ivo Tzvetkov has three decades of working in the hospitality industry under his belt. His tenures in Europe, Asia and the Middle East especially with Marriott International make him well-equipped to oversee hotels and other businesses endeavours under UHG. Following his appointment, he’s responsible for implementing hygiene and safety measures at every UHG resort and hotel to provide safe accommodation at a high standard for travellers during the Covid-19 pandemic and comply with guidelines set out by Thai authorities.
As UHG’s Chief Growth Officer, Praisie Huang is an expert in sale from Singapore. With 15 years of working experience with global hospitality brands such as Dusit, Marriott and Accor, Huang has overseen many record-high sales. Her high professionalism will be a key to UHG success as she oversees sales, e-commerce and worldwide distribution as UHG grows from strength to strength.
UCORP CEO Hachi Yin said, “We’re very glad to welcome Nalina, Ivo and Praisie to the UCORP superhero team. They are the right candidates for us because we search for the best of their respective expertise to join us. We looking for executives with proven records of success who are creative and able to think outside the box. We believe that these experts in their respective fields will elevate our organizations to the next level and contribute to a steady future of UCORP as a leading property development company and UHG as a property operations and hotel management company through our new brands.”
Currently, Utopia Corporation has developed ten projects which contain 2,000 units across 120,000sqm of area. Together they are valued at eight billion baht. Every project is based on a boundary-pushing slogan of “Dare to Dream” to accommodate the modern lifestyle of the new generation driven by technology and social media and stimulate new markets in the industry. Utopia’s extensive portfolio reflects its very strong financial standing and its aim to create new markets in the real estate industry.
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