The success of its second annual International Destination Expo (IDE) in Jeju, Republic of Korea, March 25-29, jointly hosted by the Korea Tourism Organization (KTO) and Jeju Self-Governing Province reported the American Society of Travel Agents (ASTA). For…
The success of its second annual International Destination Expo (IDE) in Jeju, Republic of Korea, March 25-29, jointly hosted by the Korea Tourism Organization (KTO) and Jeju Self-Governing Province reported the American Society of Travel Agents (ASTA). For five days, more than 1,300 travel professionals from 41 countries, including foreign dignitaries from 15 nations, gathered to learn about the culture, attractions and travel business of the island often referred to as Korea`s Hawaii.
IDE-Asia offered travel agents a unique opportunity to meet one-on-one with more than 125 supplier companies that exhibited at the ICC Jeju
(convention center) according to the Society. Exhibiting supplier companies included international tourist offices, hotel properties, travel and tour companies and transportation firms.
Jeju is an absolutely wonderful destination, and the people of the island are very warm and welcoming, said Cheryl Hudak, CTC, ASTA president and CEO. The KTO and Jeju Self-Governing Province have been extremely instrumental in helping make IDE-Asia an event worth remembering and a destination travel agents will surely recommend to clients. Delegates left Jeju with a thorough knowledge of what the region has to offer, which I anticipate will have a positive impact on local tourism.
ASTA`s IDE is an annual gathering of travel industry professionals, seeking to immerse themselves in the culture, food and sightseeing of a
unique destination, with the purpose of educating their clients about the region.
The trade show hosted suppliers representing the regions of Korea and unique areas such as Lyon, France, the home of IDE 2008, while related seminars educated travel agents on new products and services.
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