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Accor has chosen TrustYou for its social media monitoring and reputation management worldwide. Accor will use TrustYou to monitor online reviews, tweets and posts for 3,300+ of its properties worldwide and gain customer specific-insights about their properties. TrustYou’s sophisticated technology comprehends sentiment in user-generated content to uncover trends, strengths, and challenges.
“As a global leader in hospitality, Accor is well-known for providing our guests and customers with the best possible experience, and now with TrustYou we will begin to learn and engage them on an even deeper level,” said Francois Dung, vice president, Consumer Intelligence for Accor. “In a very short time period, TrustYou set up hundreds of accounts, from corporate levels to single hotels, for our extensive portfolio of brands around the world and our multilingual staff. As a result, we can continue to drive our business forward, keep our customers happy and attract new ones.”
TrustYou’s platform continuously gathers in 15 different languages, reputation information from the world’s top travel review and social media sites, including Facebook, Foursquare, Google Places, TripAdvisor, HolidayCheck, Twitter, Qype, Yelp and blogs, for user-generated content pertaining to a particular hotel and restaurant. TrustYou takes opinions from all online reviews, tweets and posts and creates a comprehensive Trust Score that reflects the global sentiment for a business.
“Using TrustYou’s breakthrough analytics, Accor can now manage the reputation for 3,300+ hotels in its portfolio and gain key strategic insights to benchmark against more than 40,000+ competitors in a meaningful way,” said Benjamin Jost, CEO and co-founder of TrustYou.
“TrustYou takes the guesswork out of social media with valuable, actionable customer intelligence data that can be used to drive all aspects of the hotel business for sales, marketing and customer service.”
Specifically designed for the travel and hospitality industry, TrustYou’s platform enables hoteliers to:
– Get feedback with free satisfaction surveys
– Access insights to reviews, tweets, and posts 24/7
– See where they stand against competitors and peers
– Identify strengths and weaknesses
– Easily integrate review data on their hotel Website or Facebook page
– Find out global sentiment for their hotel with the Trust Score a single rating they can trust
– Get up and running with just Internet access and a browser.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
