TripAdvisor announced that it is awarding highly rated accommodations, restaurants and attractions with the 2012 Certificate of Excellence Award. The accolade, which honours hospitality excellence, is given only to establishments that consistently achieve outstanding traveller reviews on TripAdvisor, and is extended to qualifying businesses worldwide. Approximately 10% of accommodations listed on TripAdvisor receive this prestigious award.
To qualify for the Certificate of Excellence, businesses must maintain an overall rating of four or higher, out of a possible five, as reviewed by travellers on TripAdvisor. Additional criteria include the volume of reviews received within the last 12 months.
“TripAdvisor is pleased to honour exceptional businesses for consistent excellence, as reviewed by travellers on the site,” said Christine Petersen, president of TripAdvisor for Business. “The Certificate of Excellence award gives highly rated establishments around the world the recognition they deserve. From exceptional accommodations in Beijing to remarkable restaurants in Boston, we want to applaud these businesses for offering TripAdvisor travellers a great customer experience.”
Certificate of Excellence honourees can showcase their achievement in multiple ways, including prominently displaying their certificate that they will receive in the coming weeks, exhibiting an award widget on their business’s website, and celebrating their award with a press release. The array of promotional items can be downloaded through the TripAdvisor Management Center.
“Best Western is honoured that so many of our hotels have earned the TripAdvisor Certificate of Excellence,” said Dorothy Dowling, Senior Vice President, Marketing and Sales, Best Western International. “We’re proud to have more than 1,000 winning hotels around the world. TripAdvisor awards are highly regarded by travellers and our staff alike, because they reflect the opinions of the people who matter most: our guests.”
The Certificate of Excellence programme does not replace the TripAdvisor Travellers’ Choice Awards, but is an extension of TripAdvisor’s recognition of highly rated businesses, as reviewed by travellers on the world’s largest travel site.