Discover Thailand’s leading travel influencers of 2023, showcasing diverse content from breathtaking landscapes to cultural insights.
The value of influencer marketing for the travel and hospitality sector in Thailand has been notably significant, especially in the context of the digital transformation accelerated by the pandemic. In 2023, Thailand witnessed a substantial investment of $53.53 million in influencer advertising efforts, signifying the growing importance of this marketing approach.
The landscape of travel influencers in Thailand is vibrant and diverse, featuring individuals with significant followings and engagement rates across various platforms. As of 2023, the top travel influencers in Thailand, as identified by multiple sources, are:
- I Roam Alone and JoCho Sippawat: Both are recognized for their substantial presence on YouTube, each boasting over three million subscribers.
- Ilia Arzamastcev (@arzoil): A prominent travel influencer on Instagram with 1.3 million followers, known for engaging content.
- Nuttanicha D. (@nychaa): Renowned for her travel, fashion, and modeling content on Instagram, she has a following of 2.7 million.
- MNSP (@manasaproyy): With 967.7k followers, MNSP is known for travel and family-oriented content on Instagram.
- เด็กหญิงพลอยไพลิน (@pigkaploy): A traveler with a substantial Instagram following of 884.4k.
- Sunny Rung | Travel Reels (@sunny_rung): This influencer has 306.2k followers and is known for travel content on Instagram.
- Adel Mgaieth – Thailand Travel (@thailand_adel): A nature and landscape travel influencer on Instagram with over 507k followers.
- Iroamalone (@iroamalone): Known for travel content, this influencer has 682.7k followers on Instagram.
- Vises Rangsisingpipat (@notevises): An influencer focusing on lifestyle and travel, with 303.2k followers on Instagram.
- Anothai Tanadumrongsak (Nadia Lin) (@imnadialin): A travel influencer with 1.3 million followers on Instagram.
These influencers represent a mix of individuals with varied interests and styles, all contributing to the vibrant travel and hospitality scene in Thailand. Their presence on social media platforms, particularly Instagram, showcases their influence and reach within the travel community.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
