Inaugurates new franchise outlet in Rohini, Delhi NCR; Increases consumer access to 12 centres across the city.
MUMBAI – Thomas Cook (India) Ltd., India’s leading omnichannel travel services company, inaugurated a new Gold Circle Partner (franchise) outlet in Delhi NCR to capitalise on the strong and growing travel opportunity from the region. Delhi NCR has witnessed a 40% uptick in travel demand and this expansion augments Thomas Cook India’s distribution and reach in Delhi NCR, to 12 consumer access centres: 6 owned branches and 6 Gold Circle Partner (franchise) outlets. In addition to serving the financial hub of Rohini, the outlet will also serve as a hub for nearby residential and business areas of Prashant Vihar, Rohini Sector – 7, 8 & 9 and Deepali.
In the new age of travel, customers are understandably seeking the guidance and reassurance of holiday experts and Thomas Cook India’s internal survey reiterates the same, with a significant 77% of respondents stating that they require guidance from a holiday expert. To help customers with their travel plans and requirements, Thomas Cook India has opened a Gold Circle Partner (franchise) outlet in Delhi NCR.
Thomas Cook’s strategic omnichannel model offers extensive touchpoints to customers: India’s largest retail holiday network of 135 outlets and B2B distribution (across its owned stores, Partner franchise outlets and Preferred Sales Agents) coupled with the Company’s website, call centres, Holiday app and Virtual Holiday store.
With the upcoming spring and summer holidays, consumers from Delhi NCR are displaying a strong travel desire for both domestic and international destinations. Favourite Indian locales include: Goa, Andamans, Kashmir, Leh Ladakh, Uttarakhand, Himachal Pradesh, Kerala and the North East. Spiritual tourism has been witnessing an uptick and favourites include Char Dham and Amarnath Yatra. Closer to home international destinations like Thailand, Singapore, Malaysia, Indonesia, Dubai, Abu Dhabi, Oman, Maldives and Mauritius are driving demand. Additionally, long/mid-haul favourites include Switzerland, France, Austria, Finland, UK, Turkey, Egypt, Australia, New Zealand and USA (for visa holding customers). New emerging destinations include Vietnam, Cambodia, Baku and Almaty. The month of March is witnessing strong uptick for Cherry blossom season in Japan and South Korea.
Key segments driving growth from Delhi NCR include families, couples, millennials/young professionals, seniors, local trade associations of North-West Delhi NCR and business travellers. Adventure/outdoor experiences, spiritual and spa/wellness are the top preferred holiday options for consumers from Delhi NCR. Thomas Cook’s Digital First focus has resulted in a significant drop of approx. ten years in the average age of its holiday customers. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, the Company offers attractive rates, unbeatable deals and a host of engaging experiences.
Thomas Cook’s Gold Circle Partner outlet at Delhi NCR, offers consumers end-to-end travel solutions with a wide range of travel and travel related services, including: International & Domestic Holidays (Group Tours, Personalised holidays, Cruises, etc.), Value Added Services like Travel Insurance; Visa Services, etc.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.