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Thomas Cook India focusses on the Forex market opportunity

Launches ‘The Grand Forex Festival’ to catalyse demand Witnesses 26% growth in uptake.

Mumbai – Thomas Cook (India) Ltd., India’s leading integrated travel and travel related financial services company, launched the “Grand Forex Festival”, to leverage the strong potential of the Foreign Exchange market in India.

Thomas Cook India’s internal data had highlighted strong demand for its Forex business. Hence, in a focused initiative to tap into this growth potential and expand the Foreign Exchange market, the company had created a unique property, the Grand Forex Festival, a first of its kind in the sector. The Festival is strategically timed to coincide with India’s crucial booking window; hence catalyse demand for the holiday and student travel season.

The Grand Forex Festival was launched with a compelling limited-period Best Rate Challenge resulting in significant growth of 26%. The Festival continues till June 30, 2018, with assured gifts and attractive rates on the purchase of Foreign Exchange from Thomas Cook India. The mega prize of The Grand Forex Festival is a 3 day holiday to Abu Dhabi- for 4 lucky winners. Additional prizes include a free Goa holiday to be won daily and a chance to win a 2 night- 3 day stay at Sterling Resorts on Thomas Cook card transactions of over US$ 1000.

The Grand Forex Festival offers can be availed across Thomas Cook’s pan India omni-channel network both online and offline – at any of its 144 stores and Gold Circle Partner franchise outlets, and is valid till June 30, 2018

Mr. Deepesh Varma, Head of Sales & Relationship Management- Foreign Exchange, Thomas Cook (India) Ltd said, “Foreign Exchange contributes a strong 55% to the company’s overall business and we were keen to capitalize on this dynamic and growing segment. The Grand Forex Festival was hence conceptualized as a viable platform/property, strategically timed to coincide with our peak holiday season; also focusing on our corporate customers and student travellers. Our attractive offers, special rates and our limited period Best Rate Challenge has been instrumental in giving fillip to demand and within a short span, we have already witnessed an encouraging surge of 26% in Forex transactions.”

He added, “Our Grand Forex Festival continues till June 30th and we look forward to having India’s consumers transact with us to avail of the great benefits on offer.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.