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Thailand’s leading hotel chain expands agreement with Dida travel

Centara Hotels & Resorts accesses DidaTravel’s 23,000 B2B buyers in 50 source markets globally, half of whom are now non-APAC.

Shenzhen, China – DidaTravel – a leading global hotel wholesaler – has today announced an expansion of a long-standing partnership with Centara Hotels & Resorts, Thailand’s leading hotel operator who delivers gracious Thai service and family values.

As part of the agreement 48 of Centara Hotels & Resorts properties globally are now available to DidaTravel’s B2B buyers at special rates – with 39 of those properties in Thailand and the other 9 in Oman, Qatar, United Arab Emirates, the Maldives, Sri Lanka, and Vietnam.

Meanwhile, DidaTravel’s B2B buyers around the world will continue to gain access to real-time inventory from all of Centara Hotels & Resorts’ brands, including: Centara Reserve, Centara Grand, Centara, Centara Boutique Collection, Centra by Centara and COSI.

Other important aspects of the expanded agreement will include closer cooperation on marketing campaigns such as online promotions and roadshows to help the hotel chain reach more offline travel sellers in China. Plus the hotel chain will now benefit from DidaTravel’s business intelligence (BI) reports to provide in-depth market data and insights on sales channels to target, along with accurate pricing suggestions.
Through partnering with DidaTravel, the hotel chain significantly expands its global B2B reach by accessing 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs – who all together have helped DidaTravel become one of the top 12 suppliers of hotel bookings for the destination of Thailand, based on recent data from Siteminder.

Rikin Wu, DidaTravel Founder & CEO said, “Through these special discount rates we´ll now be able to deliver Centara Hotels & Resorts even more incremental bookings from the international travellers that are now starting to venture abroad again. A big part of the value we add at DidaTravel though also comes in the form of data and insights based on our BI services and we’re really excited that Centara Hotels & Resorts will be using these too.”

Tabatha Ramsay, Executive Vice President – Corporate Commercial of Centara Hotels & Resorts said, “We have gained great value out of partnership with DidaTravel since 2019 and recognize its significant ability to put heads on beds in Thailand (and other destinations) that might not otherwise have come. We are excited to start benefiting from DidaTravel’s BI technology to help us gain even more incremental sales and raise yields higher still.”  

This deal forms part of DidaTravel’s recently announced plan to increase the number of directly contracted hotels by the end of 2022 to reach 74,000, with over 30 hotel chains already in pipeline.

DidaTravel’s B2B buyers are based in more than 50 source markets worldwide and over half of them are now based outside of APAC.

Such B2B buyers typically offer hotels incremental bookings from long-haul guests who often stay for longer, book further in advance, cancel less and spend more at the property.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.