Thailand`s formidable Meetings, Incentives, Conventions and Exhibitions (MICE) facilities are set to gain extensive global exposure after the industry`s…
Thailand`s formidable Meetings, Incentives, Conventions and Exhibitions (MICE) facilities are set to gain extensive global exposure after the industry`s largest regional trade show moves to Bangkok as of this year.
The Incentive Travel and Conventions, Meeting Asia (
On 10 January, 2002, the Tourism Authority of Thailand (TAT) and the organiser of IT&CMA, TTG Asia Media, held a signing ceremony and press conference at the Imperial Queen`s Park Hotel to appoint Thailand as the official venue for IT&CMA.
TAT Acting Governor and Deputy Governor for Marketing Mrs. Juthamas Siriwan commented, We are very happy that Thailand is to be the host country for IT&CMA. Not only does Thailand itself have excellent MICE facilities in Bangkok and all around the country, it is also an important hub to tap the emerging opportunities in the Greater Mekong Subregion (GMS).
TAT will work with Thai tourism-related public and private agencies including hotels and tour operators to ensure that the event gets full support. This will include free or discounted accommodation, ground arrangements, social functions and tours. THAI will provide a certain number of free air tickets and special airfares while IMPACT will offer discounted venue costs.
Darren Ng, Executive Director of TTG Asia Media, which organises the event, said, Our agreement with TAT is another example of our long-term strategy to extend our relationship with key host countries to enhance our show and to extend an established brand into new markets.
We plan to use our networks, resource and expertise to grow the MICE business in the whole of Asia, Mr. Ng added.
Held first in Hong Kong between 1993-1996 and then in Malaysia between 1997-2001, IT&CMA will help boost the many international MICE events that are coming to Thailand and capitalising on the country`s high-class venues and facilities.
Other upcoming high-profile events include the 12th World Congress of Gastroenterology and the 20th World Scout Jamboree to be held in February and December 2002 respectively, the APEC Leaders Summit in 2003, and the Lions Clubs International in 2008, the world`s largest convention, which will bring 30,000 delegates.
In 2000, Thailand hosted 3,233 international events held throughout the country which brought a total of 305,600 participants and US$495 million in foreign exchange earnings. According to the International Congress and Convention Association (ICCA), Thailand was ranked the fifth in the Asia- Pacific and 23rd among the world`s top MICE destinations in 2000.
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