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THAIFEX-World of Food Asia 2019 to welcome 67,000 visitors

This year, THAIFEX-World of Food Asia curated new special shows and an enhanced buyer program to connect businesses in this thriving and expanding region. This is in response to the trend that Asia Pacific is set to become the largest consumer of F&B by 2030. 

Bangkok, Thailand – THAIFEX-World of Food Asia kicks off its 16th edition, from 28 May to 1 June 2019, presenting 11 trade shows under 1 roof, housing more than 2,700 exhibitors from 42 countries and regions. 

The trade show is expected to welcome over 67,000 trade visitors across five dedicated trade days IMPACT Muang Thong Thani in Bangkok.  

Kalin Sarasin, Chairman of the Thai Chamber of Commerce and Board of Trade of Thailand said: “As an internationally recognized F&B trade show with a cosmopolitan participation, THAIFEX-World of Food Asia is the perfect platform to showcase Thai businesses – be it established companies or young, exciting start-ups – and our local flavors to a global audience. We hope that trade visitors, buyers and exhibitors will take the opportunity to interact and exchange ideas with these innovative start-ups, and work together to shape the future of the F&B industry.”

This year, THAIFEX-World of Food Asia curated new special shows and an enhanced buyer program to connect businesses in this thriving and expanding region. This is in response to the trend that Asia Pacific is set to become the largest consumer of F&B by 2030. 

New programs include THAIFEXfuture Food Experience+ that presents revolutionary technology with four different themes on each day of the show – Food and Nutrition Trends, Business Operations, Food and Drink Innovation, and Technology and the Food Experience. Speakers include Dr. Akkharawit Kanjana-Opas, CEO, Food Innopolis, Nayos Thammaraks, General Manager, Chope Thailand and Dr. Sandhya Sriram, CEO and Co-Founder, Shiok Meats Pte. Ltd.

Making their debuts will be the THAIFEX Tech Pavilion and THAIFEX Startup Zone. The former is a platform created to showcase ideas and F&B technology solutions, such as entry-level POS systems, high-end inventory, and content management system to innovative food delivery apps. 

Complementing the THAIFEX Tech Pavilion is the THAIFEX Startup Zone, which is designed to enhance interactive knowledge exchange with trade visitors and within the startup community. Startups will also have the opportunity to present their offerings through an integrated demo and presentation stage, drawing interest from venture capitalists and prospective investors. Participating startups include Eden Agritech, Green Monday and Alchemy.

To catalyse discourse and sharing of insights, the Leadership in Food Innovation Conference Series features a collaboration between the Thailand Food Innovation Forum and the innofood Asia Conference. Key speakers include industry heavyweights from the Thailand Food and Drug Administration, LightBlue Environmental Consulting and The Healthy Marketing Team.

THAIFEX-World of Food Asia 2019 features an augmented buyer program to drive business opportunities in this thriving and expanding region. Koelnmesse, the Department of International Trade Promotion, and the Thai Chamber of Commerce, are hosting over 2,000 buyers, including Circle K (convenience chain store in Vietnam), Aeon Big (M) Sdn Bhd (hypermarket chain in Malaysia), The Food Hall Indonesia (market leader and pioneer for gourmet supermarkets in Indonesia), Hankyu Oasis (supermarket in Osaka, Japan) and Hema Network Technology Co (Alibaba group).

“THAIFEX-World of Food Asia aims to be a gateway for businesses in Asia to reach out to the rest of the world,” said Mathias Kuepper, Managing Director, Koelnmesse. “This year, we have enhanced our Hosted Buyer Program to enable streamlined matching for exhibitors and hosted buyers, offering an increase in networking and business opportunities.”

Through an online portal, over 1200 business meetings have been arranged for the 80 hosted buyers invited by Koelnmesse. 

The trade show continues to have strong showing of local businesses (50%), represented by C.P. Group, Mitr Phol and SCG. Visitors can also expect 6 new country entrants including Spain, Poland, US, Australia (AUSVEG), Brazil and Sri Lanka.

“The F&B industry is one of ten high growth industries identified for Thailand, and THAIFEX-World of Food Asia acts as a catalyst to stimulate this important sector,” said Banjongjitt Angsusingh, Director General of DITP. “With a balanced line-up of international and local exhibitors from over 40 countries, as well as visitors and buyers from all over the world, the trade show serves a dual role of connecting global businesses looking to expand in Asia with regional decision makers, and encouraging the trading of Thai products and services.” 

The internationally acclaimed Thailand Ultimate Chef Challenge (TUCC) returns for its 8th edition with a new focus on Asian Cuisine. New classes designed for the challenge include the “Asian Gourmet Challenge” and the “AEC Culinary Challenge”. As a testament to the international reputation of the show, this year marks the third time THAIFEX-World of Food Asia will be hosting the Qualifying Final Asia round of the Global Chef Challenge (GCC). Finalists will compete for the chance to represent their countries for the three categories: the “Global Chefs Challenge”, the “Global Pastry Chefs Challenge”, and the “Global Young Chefs Challenge – The Hans Bueschkens Trophy”.

THAIFEX-World of Food Asia will be rebranding to further associate and align with its parent exhibition in Europe, Anuga – the world’s largest F&B tradeshow with a century of history, welcoming more than 7,000 exhibitors and 165,000 visitors from all over the globe in October 2019.

Through this rebranding, the trade fair will take on a new name: THAIFEX-Anuga Asia, building on the success, global recognition and brand value of Anuga. With its enhanced reputation, exhibitors can expect an increase in international visitors. Likewise, visitors and buyers can also expect a higher quality experience in terms of programs and exhibitors showcased.

THAIFEX-Anuga Asia will be supported by co-organizers Koelnmesse, Department of International Trade Promotion and the Thai Chamber of Commerce, creating a unique synergy through this private-public partnership. Koelnmesse will carry the company’s 90 years of rich history and established brand to the market, while the Department of International Trade Promotion and the Thai Chamber of Commerce will continue to expand the presence of Thai F&B businesses through this global stage. Thai manufacturers are strongly represented at Anuga, and their participation in THAIFEX-Anuga Asia will boost the bilateral relations between Asia and Europe, a significant step forward in the F&B industry.

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.