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Tourism Authority of Thailand

TAT`s business planning on target

The Tourism Authority of Thailand is currently drawing up its plans for next year`s activities and promotional campaigns…

The Tourism Authority of Thailand is currently drawing up its plans for next year`s activities and promotional campaigns.

The TAT executive committee is scheduled to meet early next month in Pattaya to finalise next year`s business plan and prepare a three-year outlook guideline for 2006-2009, the TAT Governor, Chuthamas Siriwan told TNA.

The TAT will build its plan on the basis of the government`s national strategy and its vision of making Thailand the Tourism Capital of Asia.

The government has already taken several initiatives to help boost Thailand`s tourist industry, including launching the Thai Kitchen to the World, Thailand Plaza, Medical Service Hub, OTOP and Provincial Cluster Development.

The results of the TAT meeting in Pattaya, on 8-12 July, will be submitted to the General Meeting on 15 July. The strategy 2004 Tourism Marketing Plan will then be presented at a press conference at the Queen Sirikit National Convention Centre.

The Prime Minister Thaksin Shinawatra will present the keynote address on the successful directions of Thailand`s Tourism Industry under the theme, Thai Tourism towards Regional Leadership, at the General Meeting. More than 1,200 operators and members of the media are expected to attend the event (TNA) E-111

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