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Tourism Authority of Thailand

TAT to organize major roadshows in April

In a move aimed to boost the country`s tourism industry this year, the Tourism Authority of Thailand …

In a move aimed to boost the country`s tourism industry this year, the Tourism Authority of Thailand (TAT) will organize major roadshows in major markets this month, according to Tourism and Sports Minister Sontaya Kunplome.

Sontaya, who oversees TAT, told reporters here yesterday that TAT would organize roadshows in high potential markets in the Middle East and the Association of Southeast Asian Nations (ASEAN) later this month.

In the Middle East, TAT will organize roadshows in Kuwait, Bahrain, and the United Arab Emirates (UAE) on 17-21 April; while in ASEAN, TAT will organize roadshows in the Philippines, Indonesia, and Singapore on 21-29 April, he was quoted by a news report of Radio MCOT FM100.5MHz as saying.

TAT`s offices in Kuala Lumpur and Seoul would also arrange packaged tours for three groups of tour companies and journalists to visit Thailand, aimed at promoting the country`s tourism businesses, and at ensuring them of the kingdom`s safety.

Sontaya said that other activities would also introduced to boost the country`s tourism industry for the rest of the year.

The TAT`s moves followed official figures, released recently, showed that the number of tourist arrivals at the Bangkok International Airport, or the Don Muang Airport, in January and Februay this year stood at 1.45 million, a drop of 0.6% from the same period of last year.

The Thai tourism industry is still stable, witnessed by the high number of tourist arrivals at the Don Muang Airport, although it was slightly affected by the recent bombing in Spain, and the spate of unrest and violence in Thailand`s three southern border provinces of Yala, Narathiwat, and Pattani, he confirmed.

However, we have to be cautious and to prevent our tourism industry from any further blows from unexpected factors by organizing the roadshows and other activities to boost the country`s tourism industry later this year, the minister noted.

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