The Tourism Authority of Thailand (TAT) announced a Bt953 million package to stimulate the…
The Tourism Authority of Thailand (TAT) announced a Bt953 million package to stimulate the domestic tourism industry in a bid to generate Bt360 billion in tourism revenue.
Revealing the TAT`s new packaged plans this afternoon, Tourism and Sports Minister Sontaya Kunplome said that under the new arrangements, the TAT would divide tourism activities into three levels – international, domestic, and low season.
At the international level, the TAT was planning a Chinese New Year spectacular in Bangkok`s Chinatown, as well as activities to mark the traditional Thai festivals of Songkran and Loy Krathong.
These plans were mainly aimed at attracting foreign visitors.
In term of domestic tourism measures, the `Tour Thailand – travel every month` campaign would be divided into general stimulus measures across the country`s five regions, and low season stimulus measures, he disclosed.
The regional activities would take place in April in the northern province of Chiang Mai, in June in the southern province of Songkhla, in October in the north-eastern province of Udon Thani, in December in the central province of Ayutthaya, and an as yet unnamed month in the eastern region.
Mr. Sontaya said that to boost tourism during the low season, the TAT would organize a number of activities, including the Amazing Thailand Grand Sale and the Bangkok Fashion City extravaganza.
The TAT has received a budget of Bt953 million for domestic tourism activities next year, with Bt250 million of this earmarked for latest modifications to the TAT`s domestic tourism stimulus plans.
The TAT hopes to see domestic tourists make 67 million trips next year, generating Bt360 billion in revenue.
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