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Special seminar programme for association executives at AIME 2004

AIME, the AsiaPacific Incentives and Meetings Expo, is the industry event in the southern hemisphere for the incentive, business travel and meetings market…

AIME, the AsiaPacific Incentives and Meetings Expo, is the industry event in the southern hemisphere for the incentive, business travel and meetings market. In 2004 it will be held on 17 & 18 February at the Melbourne Exhibition and Convention Centre, Australia.

“AIME is a key event for Association Executives charged with the organisation of meetings, conferences and events for their association. AIME brings together more than 650 exhibitors from around the world, plus provides a special, association specific seminar programme,” said Rosemarie Sama, AIME Exhibition Manager.

“We are pleased to once again be working closely with the Australian Society of Association Executives (AuSAE), which is assisting with the organisation of the seminar programme.”.

Association Executives may also be eligible for free travel and accommodation for AIME 2004. Details of the Association Hosted Buyer Programme can be found on the AIME website at: www.aime.com.au

Tuesday 17 February

10.00am – 10.45am

Knowing Your Board Members

Most struggles between Boards and CEOs revolve around three key issues: power, profile or money. The most challenging issue is always finances.

When an organisation is in trouble financially, all the attention and resources of the Board will be focused on budgets, cash flow projections and approval of expenditure. At a time like this, lack of common goals or poor communications can spell disaster for both the executive and the organisation. This is precisely when the organisation needs to have its Executive focusing on turning it around.

In this entertaining presentation, Leisa Donlan FSAE, President, Australian Society of Association Executives, will discuss strategies to help Association Executives manage the process of dealing with challenging Board personalities from minor problems through to executives under threat.

11.00am – 11.45am

Strategic Thinking

The strength of an organization is largely determined by its strategic thinking capacity. This capacity enables an organization to perform in times of change and under pressure.

If you would like to build your capacity to think strategically, guide your Board through an annual strategy formulation process and align your organization around a common language and model of strategy, then this seminar is for you.

Strategic Thinking will help you learn how to target your organisation’s potential internal and external growth options, identify core competencies and know how to deploy them to fuel growth.

Wednesday 18 February

10.00am – 10.45am

Strategic Marketing – 10 Key Steps in 45 Minutes

What does an association executive need to know about marketing? John Teres AFSAE, National Executive Officer, Australian Society of Association Executives, will talk about the 10 key factors for success in association marketing.

Find out what makes a successful marketing plan, and what partnership marketing means. Learn how to negotiate to achieve success and how to form long term business relationships.

11.00am – 11.45am

Getting Critical Funds: The Art of Sponsorship Submissions

Sponsorship is a major factor in survival for many organizations. Establishing an effective sponsorship program should be a key objective for association executives. In what has become an extremely competitive and sophisticated market, association executives need the latest intelligence if they want to win those sponsorship dollars.

Join Mike Turner, lecturer, marketer and former sponsorship manager for companies including Carlton & United Breweries and the Mayne group, for an insightful look into the mindset of the individuals who control sponsorship and the policies that drive sponsorship decisions. Find out how to prepare your proposal and make your pitch, and how to keep that sponsorship once you have secured it.

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