Singapore launched its new destination brand, Uniquely Singapore, to celebrate the special blend of traditions, cultures, modernity and…
Singapore launched its new destination brand, Uniquely Singapore, to celebrate the special blend of traditions, cultures, modernity and all things intrinsic and unique to the island state of around 4 million people.
Speaking at a launching ceremony, Lim Neo Chian,L Deputy Chairman and Chief Executive of the Singapore Tourism Board (STB),said that Singapore has transformed and evolved dramatically over the years and today it is a city that thrives on modernity against a backdrop of rich history and tradition.
With the new destination brand, Singapore wants to share all these unique aspects about the city state with the world and invite everyone to come to the country to experience the quintessential Singapore experience for themselves, Lim said.
The launch of the new destination brand comes shortly after the announcement that the number of foreign visitors in Singapore hit more than 6.1 million, exceeding the STB`s efforts to promote Singapore as a premier travel destination to the world.
The STB believes that the new brand positioning will help Singapore achieve its targets of 7.6 million foreign visitors this year, a significant increase of 24 percent from last year.
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