The new logo Sarawak Tourism Board designed to connote fun, and friendliness, while representing the warm hospitality of the state.
Malaysia’s largest state of Sarawak’s Tourism Board has unveiled the Visit Sarawak Year logo in two key markets, in West Malaysia and Singapore as a precursor to the launch of Visit Sarawak in 2019.
Sarawak Minister of Tourism, Arts, Culture, Youth and Sports, the Honourable Datuk Haji Abdul Karim Rahman Hamzah unveiled the logo which was designed to connote fun, and friendliness, while representing the warm hospitality of the state.
The multicolored fonts spell out “Sarawak” with the tagline, “More to Discover” and includes the hornbill, representing Sarawak’s moniker, “Bumi Kenyalang,” or “Land of the Hornbills” that the State has been known for many years, which is also an important symbol of luck to the indigenous people of Sarawak.
Hamzah said, “The tagline, ‘More to Discover’ underscores Sarawak Tourism Board’s strategy to position the state as a destination to discover culture, adventure, nature, food, and festivals (CANFF) that is not found anywhere else in the world.”
“We will be looking at rolling out through the line campaigns in each of our target markets with the aim to increase visitor arrivals to Sarawak to 5 million by the end of 2019.”
Sarawak Tourism Board will be the key promoter for the campaign.
Sarawak Tourism Board’s CEO, Sharzede Salleh Askor said, “Some of the key international markets for Visit Sarawak will be UK, Germany, the Benelux, China, Australia, ASEAN countries.”
Sarawak had recorded total revenues of RM8.59 billion (USD 2.07 bit) from tourism in 2017, which accounted for 7.9% of its gross domestic product (GDP). International arrivals to Sarawak clocked in at 2.6 million last year. ASEAN countries were a key source of visitors, which accounted for 48.98% or 2.38 million arrivals in 2017.
A kaleidoscope of culture, adventure, nature, food and festivals: is the best description for Sarawak. Sarawak comprises 27 ethnic tribes with their own unique traditions, lifestyles, music and food.
Sarawak is endowed with some of the oldest rainforests on Earth. Its vast landscape spans over 120,000 sq kms, with towering mountains and cool highlands, jagged limestone formations and mysterious cave systems, winding rivers and quiet beaches; where adventures are waiting to happen.
Festivals are hosted throughout the year celebrate the eclectic blend of modern and traditional culture, food, music and religious practices that can be found nowhere else.
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