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Phuket reveals new tourism strategy

The Phuket Chamber of Commerce today unveiled new strategies to give a lift to this southern resort island`s tourism industry to be…

The Phuket Chamber of Commerce today unveiled new strategies to give a lift to this southern resort island`s tourism industry to be in line with the government`s policy of boosting annual visitor arrivals to Thailand to 20 million within the next five years.

Mr. Pamuk Achiriyachai, President of the province`s Chamber of Commerce, said despite the highly competitive climate, tourism remained vital to boost the province`s economy, and improve the living conditions of its residents.

Urging hotels to improve their services and make upgrades to increase visitor satisfaction, he expressed hope that locally-run hotels would be able to compete with the increasing number of hotels run by international firms.

On 28 January, the Phuket Chamber of Commerce will run a seminar on `Brand Strategies for the Hotel Industry in Phuket`, with the aim of drawing up strategies enabling Phuket to remain one of the region`s top tourism destinations, while boosting living conditions of Phuket residents. (TNA)

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