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Philippine Airlines partners with to localize website

Major Asian carrier selects GlobalLink Connect to launch multilingual sites in four languages.

NEW YORK –, a division of TransPerfect, a large privately held provider of language and technology solutions for global business, announced that Philippine Airlines has chosen its GlobalLink Connect technology to launch and maintain the company’s corporate site as well as its Mabuhay Miles loyalty site in four languages. will support the launch and maintenance of both websites in four languages—Simplified Chinese, Traditional Chinese, Korean, and Japanese. GlobalLink’s Sitecore Experience Platform connector will provide Philippine Airlines with a powerful solution to initiate, automate, control, track, and complete all facets of the translation process within their existing Sitecore user interface.
Because the Sitecore integration is pre-built, no additional IT requirements or development hours were required to enable the integration. With GlobalLink Connect, Philippine Airlines is able to automate translation workflows, simplify review processes, and release in-language content to their target audiences quickly and on-brand.
“The launch of our corporate and loyalty sites in these four languages marks a significant breakthrough for us,” said Snooker Jaranilla, Assistant Vice President of Philippine Airlines. “With GlobalLink’s ability to integrate directly with our existing Sitecore platform, managing our multilingual content is easy, familiar, and cost-effective. GlobalLink has made a significant positive impact on our international strategy.”
“We are thrilled to have the opportunity to work with Philippine Airlines,” said Phil Shawe, Co-CEO at “It’s fulfilling to know that our GlobalLink Connect technology is helping such a strong Asian brand provide a better online experience to their customers both at home and abroad.” Co-CEO Liz Elting added, “As its country’s flagship carrier, we knew that it was important for Philippine Airlines to represent their country with a strong online presence. By launching their corporate and loyalty sites in four new languages, they are making a strong statement showing the care and value they place on customers across all languages.”

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