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Pathable’s community allows attendees at conferences and events to communicate with each other, striking up conversations around all aspects of the event from educational sessions and materials, common interests and relevant topics, providing them with an easy way to get to know each other before they physically arrive on site. Pathable helps by making recommendations, aggregating twitter and blog feeds; it even tells attendees which of their Twitter friends are registered.
By integrating with major registration providers, each event’s own branded website and other social networking services, the Pathable experience becomes a seamless part of the overall conference experience from purchasing the ticket and participating in the community to sealing a business deal.
Jordan Schwartz, CEO Pathable, Inc. commented: “We are thrilled to have earned the recognition, not only from such a well regarded event as EIBTM but from a judging panel whose opinion we hold in such high regard. It serves as a great confirmation that the work we’ve put into improving the conference social experience for attendees has been well spent.
“Pathable has been largely focussed on the US to date; the EIBTM WorldWide Technology Watch Award provides a perfect introduction for our ideas to the important European market.”
As winners of the 2009 WorldWide Technology Watch, Pathable has won a free stand at the MPI Technology Village – Stand No P145 – giving them the opportunity to present their product at EIBTM.
The Awards’ judging panel also recognised three further outstanding entries who demonstrated highly innovative technological solutions for the industry. These were Vision Tree (using mobile technology to provide a range of attendee and event services), Sherpa Solutions (a low-cost active RFID badge with precise location tracking and the ability to easily bookmark attendees, booths and products with the push of a button) and BusyEvent (a low-cost, wearable, social networking, expo-lead management, session tracking, and audience response/survey tool)- all based in the US.
Corbin Ball, chair of the judging committee, reports that there were some excellent products representing a range of ideas and innovation in this year’s 46 applications. “Technology innovation continues to present great tools for the meetings industry, which bodes for improved efficiency and better customer service for events.”
Exhibitors, Hosted Buyers and trade visitors have the opportunity to meet representatives from Pathable, Inc. and see an overview of their winning product at the EIBTM 2009 WorldWide Technology Watch Winner Presentation and Drinks Reception taking place at 14.05-14.30 on Wednesday 2nd December in Conference Centre Room 4.2
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
