A core element of the Memorandum of Understanding (MoU) is tourism associated data that embraces accurate figures for international arrivals to each member nation of the SPTO.
BANGKOK – The Pacific Asia Travel Association (PATA) has signed a landmark agreement with the South Pacific Tourism Organisation (SPTO) that is designed to enhance the promotion and development of sustainable tourism across a broad range of Pacific island destinations.
A core element of the Memorandum of Understanding (MoU) is tourism associated data that embraces accurate figures for international arrivals to each member nation of the SPTO. PATA has granted the South Pacific Tourism Organisation special access to the Association’s online data platform known as PATAmPower.
In return, the SPTO will be encouraging destinations to provide all relevant statistical informal to enable PATA’s Strategic Intelligence Centre to provide analysis of trends and accurate, long-term forecasts.
“This is an exciting collaboration for both parties. We continue to encourage tourists to visit lesser-known destinations and we are looking forward to working with SPTO in promoting further the importance of sustainable tourism development,” says PATA CEO Dr. Mario Hardy. “There are endless possibilities for leisure, adventure and cultural tourism throughout the South Pacific and our partnership with the SPTO will raise awareness about these destinations in many influential source markets.”
SPTO Chief Executive Christopher Cocker said, ”SPTO is excited to have established a relationship with PATA. We have a common goal of promoting the Pacific Islands and providing our respective members with benefits and services which will be enriched if we, as regional tourism bodies and associations, share our expertise and experience, and work together. I’m looking forward to the exciting year that is before us when we will collaborate closely with PATA for our Pacific islands”.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
