The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the…
The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2004 PATA Gold Awards. This year the awards honour the achievements of 24 travel-related organisations and individuals. The winners will receive their awards during the 53rd PATA Annual Conference in Jeju Island, Korea (ROK), April 18-22, 2004.
The honours include three Grand Awards and 27 Gold Awards.
The 2004 PATA Grand Award for Marketing will be presented to Tourism New Zealand for its 100% Pure New Zealand campaign. The Grand Award for Heritage will go to Banyan Tree Hotels and Resorts for its Museum Shop by Banyan Tree. The Grand Award for Education and Training will go to the Trisakti Institute of Tourism in Jakarta for its Reforming the Education System.
In addition to the three Grand Awards, 27 PATA Gold Awards will be presented to the winners listed below. Multiple awards went to several of this year`s entrants, such as Tourism New Zealand, Kerala Tourism, the Department of Tourism, Government of India, and Banyan Tree Hotels and Resorts.
The winning campaigns were selected from over 332 Gold Award entries by panels of international experts in each category. The awards are open to PATA and PATA chapter members, with the exception of the journalism awards, which are open to all published writers and photographers.
The PATA Gold Awards are generously sponsored by the Macau Government Tourist Office.
Grand Award winners will receive their trophies during the opening ceremony of the 53rd PATA Annual Conference on April 19, 2004. The Gold Award winners will be presented their trophies during a special luncheon on the same day.
2004 PATA Grand and Gold Award Winners
GRAND AWARDS
Marketing
100% Pure New Zealand
Tourism New Zealand, New Zealand
Heritage
Museum Shop by Banyan Tree
Banyan Tree Hotels and Resorts, Singapore
Education and Training
Reforming the Education System
Trisakti Institute of Tourism, Indonesia
GOLD AWARDS
Marketing Awards
Government/Destination — National
Incredible India Campaign
Department of Tourism, Government of India, India
Government/Destination — State/City
Hong Kong Welcomes You!
Hong Kong Tourism Board, Hong Kong
Carrier (International-Air)
Singapore Airlines Fabulous Offer
Singapore Airlines, Singapore
Carrier (Domestic-Air)
Cebu Pacific We`re Going Your Way
Department of Tourism, Philippines
Industry — Hotel
The Rebirth of a Legend
Langham Hotels International, Hong Kong
Industry — Tour Operator/Travel Agent/DMC/PCO
The Preferred Greek Conference Centres
Interdynamic SA, Greece
Industry — Credit Card Company
MasterCard See Australia Campaign
MasterCard, Australia
Industry — Spa
Banyan Tree Shanghai
Banyan Tree Hotels and Resorts, Singapore
Environmental — Ecotourism/Travel-Related
Thenmala Ecotourism
Kerala Tourism, India
Environmental — Corporate Environmental
Shangri-La`s Tanjung Aru Resort
Shangri-La`s Tanjung Aru Resort, Malaysia
Environmental — Education Programme
Explore Nepal Responsible Tour Operators
PATA Nepal Chapter, Nepal
Heritage & Culture — Heritage
East Fort
Kerala Tourism, India
Heritage & Culture — Culture
Bamboo Afternoon Performance
West Java Culture and Tourism Government, Indonesia
Education & Training — Educational Programme
Hall of Opium, Golden Triangle Park
Tourism Authority of Thailand, Thailand
Consumer Travel Brochure
Indochina Services
Indochina Services, Vietnam, Cambodia, Laos and Myanmar
Travel Advertisement Awards — Print Media
Incredible India Spirituality Campaign
Department of Tourism, Government of India, India
Travel Advertisement Awards — Electronic Media
Wonders
Thai Airways International, Thailand
Travel Poster
100% Pure New Zealand
Tourism New Zealand, New Zealand
Destination Article — Magazine
The Other Side of Oz
Travel+Leisure, USA
Mr. Adam Goodheart
Industry Business Article — Trade Publications
Booster Kit for Travel Agents
TTG Asia Media, Singapore
Travel Photograph
Moorea, French Polynesia
National Geographic Traveler, USA
Ms. Jodi Cobb
Travel Guidebook
75 Holidays in the Hills
Outlook Publishing (India), India
Travel Video Award
See You in Korea
Korea National Tourism Organization, Korea (ROK)
Public Relations Campaign
Celebrate Australia 2003
Australian Tourist Commission, Australia
CD-ROM
Ayurveda, the Mantra of Niramaya
Kerala Tourism, India
Web Site
www.newzealand.com
Tourism New Zealand, New Zealand
E-Newsletter
Singapore Can-Lah!
Pacific World and Suntec Singapore, Singapore
HONOURABLE MENTIONS
Carrier (International — Air)
Golden Holidays Tactical Themes
Malaysia Airlines, Malaysia
Travel Advertisement Awards — Electronic Media
Tourism Promotion Video
Japan Airlines, Japan
Industry Business Article — Trade Publications
Fighting Spirits
Hotel Asia Pacific
Mr. Steve Shellum
Destination Article — Magazine
Journey East
National Geographic Traveler, USA
Ms. Daisann McLane
E-Newsletter
Incredible India E-Newsletter
Department of Tourism, Government of India, India
E-Newsletter
Bali Update
Bali Discovery Tours, Indonesia
Travel Guidebook
Japan
Lonely Planet, Australia
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
