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PATA announces gold awards winners

The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the…

The Pacific Asia Travel Association (PATA) is pleased to announce the winners of the 2004 PATA Gold Awards. This year the awards honour the achievements of 24 travel-related organisations and individuals. The winners will receive their awards during the 53rd PATA Annual Conference in Jeju Island, Korea (ROK), April 18-22, 2004.

The honours include three Grand Awards and 27 Gold Awards.

The 2004 PATA Grand Award for Marketing will be presented to Tourism New Zealand for its 100% Pure New Zealand campaign. The Grand Award for Heritage will go to Banyan Tree Hotels and Resorts for its Museum Shop by Banyan Tree. The Grand Award for Education and Training will go to the Trisakti Institute of Tourism in Jakarta for its Reforming the Education System.

In addition to the three Grand Awards, 27 PATA Gold Awards will be presented to the winners listed below. Multiple awards went to several of this year`s entrants, such as Tourism New Zealand, Kerala Tourism, the Department of Tourism, Government of India, and Banyan Tree Hotels and Resorts.

The winning campaigns were selected from over 332 Gold Award entries by panels of international experts in each category. The awards are open to PATA and PATA chapter members, with the exception of the journalism awards, which are open to all published writers and photographers.

The PATA Gold Awards are generously sponsored by the Macau Government Tourist Office.

Grand Award winners will receive their trophies during the opening ceremony of the 53rd PATA Annual Conference on April 19, 2004. The Gold Award winners will be presented their trophies during a special luncheon on the same day.

2004 PATA Grand and Gold Award Winners

GRAND AWARDS

Marketing

100% Pure New Zealand

Tourism New Zealand, New Zealand

Heritage

Museum Shop by Banyan Tree

Banyan Tree Hotels and Resorts, Singapore

Education and Training

Reforming the Education System

Trisakti Institute of Tourism, Indonesia

GOLD AWARDS

Marketing Awards

Government/Destination — National

Incredible India Campaign

Department of Tourism, Government of India, India

Government/Destination — State/City

Hong Kong Welcomes You!

Hong Kong Tourism Board, Hong Kong

Carrier (International-Air)

Singapore Airlines Fabulous Offer

Singapore Airlines, Singapore

Carrier (Domestic-Air)

Cebu Pacific We`re Going Your Way

Department of Tourism, Philippines

Industry — Hotel

The Rebirth of a Legend

Langham Hotels International, Hong Kong

Industry — Tour Operator/Travel Agent/DMC/PCO

The Preferred Greek Conference Centres

Interdynamic SA, Greece

Industry — Credit Card Company

MasterCard See Australia Campaign

MasterCard, Australia

Industry — Spa

Banyan Tree Shanghai

Banyan Tree Hotels and Resorts, Singapore

Environmental — Ecotourism/Travel-Related

Thenmala Ecotourism

Kerala Tourism, India

Environmental — Corporate Environmental

Shangri-La`s Tanjung Aru Resort

Shangri-La`s Tanjung Aru Resort, Malaysia

Environmental — Education Programme

Explore Nepal Responsible Tour Operators

PATA Nepal Chapter, Nepal

Heritage & Culture — Heritage

East Fort

Kerala Tourism, India

Heritage & Culture — Culture

Bamboo Afternoon Performance

West Java Culture and Tourism Government, Indonesia

Education & Training — Educational Programme

Hall of Opium, Golden Triangle Park

Tourism Authority of Thailand, Thailand

Consumer Travel Brochure

Indochina Services

Indochina Services, Vietnam, Cambodia, Laos and Myanmar

Travel Advertisement Awards — Print Media

Incredible India Spirituality Campaign

Department of Tourism, Government of India, India

Travel Advertisement Awards — Electronic Media

Wonders

Thai Airways International, Thailand

Travel Poster

100% Pure New Zealand

Tourism New Zealand, New Zealand

Destination Article — Magazine

The Other Side of Oz

Travel+Leisure, USA

Mr. Adam Goodheart

Industry Business Article — Trade Publications

Booster Kit for Travel Agents

TTG Asia Media, Singapore

Travel Photograph

Moorea, French Polynesia

National Geographic Traveler, USA

Ms. Jodi Cobb

Travel Guidebook

75 Holidays in the Hills

Outlook Publishing (India), India

Travel Video Award

See You in Korea

Korea National Tourism Organization, Korea (ROK)

Public Relations Campaign

Celebrate Australia 2003

Australian Tourist Commission, Australia

CD-ROM

Ayurveda, the Mantra of Niramaya

Kerala Tourism, India

Web Site

www.newzealand.com

Tourism New Zealand, New Zealand

E-Newsletter

Singapore Can-Lah!

Pacific World and Suntec Singapore, Singapore

HONOURABLE MENTIONS

Carrier (International — Air)

Golden Holidays Tactical Themes

Malaysia Airlines, Malaysia

Travel Advertisement Awards — Electronic Media

Tourism Promotion Video

Japan Airlines, Japan

Industry Business Article — Trade Publications

Fighting Spirits

Hotel Asia Pacific

Mr. Steve Shellum

Destination Article — Magazine

Journey East

National Geographic Traveler, USA

Ms. Daisann McLane

E-Newsletter

Incredible India E-Newsletter

Department of Tourism, Government of India, India

E-Newsletter

Bali Update

Bali Discovery Tours, Indonesia

Travel Guidebook

Japan

Lonely Planet, Australia

Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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