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Pan Pacific Hotels and Resorts and Tokyu Hotels Sign strategic marketing alliance

Pan Pacific Hotels and Resorts has sealed a strategic alliance with Tokyu Hotels that will see the…

Pan Pacific Hotels and Resorts has sealed a strategic alliance with Tokyu Hotels that will see the incorporation of five leading hotels in Japan into its network of fine properties in the Asia Pacific Rim.

The hotels are the Cerulean Tower Tokyu, Capitol Tokyu Hotel, Nagoya Tokyu Hotel, Kyoto Tokyu Hotel and Osaka Tokyu Hotel. The properties enjoy prime locations within Japan`s major cities and are popular with local and overseas visitors.

On the significance of the alliance, Mr Ichigo Umehara, President of Pan Pacific Hotels and Resorts said: The alliance will strengthen Pan Pacific`s presence in Japan and benefit our international customers, many of whom are repeat guests, as they now have an expanded choice of premium hotels to stay at. We are looking to integrate the five Tokyu hotels already high standards of service with Pan Pacific`s brand promise of personalised care and service excellence to differentiate them from other leading hotels in Japan.

On the alliance, Mr Hiroji Takemura, Managing Director of Tokyu Hotel Chain said: Tokyu Hotels has an established relationship with Pan Pacific Hotels and Resorts that goes back a long time. It is based on trust and responsibility, made easier because both companies share similar philosophy towards how we do business, how we treat our guests, employees and stakeholders, the delivery of service and most importantly, commitment to society. We have the greatest confidence that this alliance with Pan Pacific will be beneficial to both our companies and customers.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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