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New player enters Middle East hotel arena

Swiss-Belhotel International has emerged as a new player in the competitive Middle Eastern hotel market. The Hong Kong based company founded in 1987, spearheads its entry into the region, with the…

Swiss-Belhotel International has emerged as a new player in the competitive Middle Eastern hotel market. The Hong Kong based company founded in 1987, spearheads its entry into the region, with the opening of a Dubai operations and development office and the opening of new hotels in the Kingdom of Saudi Arabia and Jordan and the acquisition of an existing property in Kuwait.

The group has a strong focus on serviced residences as well as city and resort hotels.

The new properties include the Swiss-Belhotel Plaza Kuwait owned by International Trade Holding Company W.L.L. which is an existing 4 star deluxe hotel featuring 164 recently renovated rooms and suites.

Swiss-Belhotel Sharma Resort, currently under construction is located in the Kingdom of Saudi Arabia and owned by Tabuk Investment & Tourism Company. The four star deluxe property will feature 153 rooms, suites and luxury villas. The hotel is expected to be completed in 20 months (end 2009).

Swiss-Belhotel Amman, to be under construction in Schmeisani, the hub of Amman’s business district and nearby to many high-end restaurants and art galleries. he hotel, a four star deluxe property, owned by Eastern Investment Group Holding, features 221 rooms and suites.

With the addition of these properties, Swiss-Belhotel International will manage 21 hotels/resorts/serviced residences throughout Asia, in seven countries – Vietnam, China, Indonesia, the Philippines, Kingdom of Saudi Arabia, Jordan and Kuwait. There are several other new projects under development. To support the group’s rapid expansion plan, regional offices have been established in Dubai, Hanoi, Ho Chi Minh City and Jakarta.

“Swiss-Belhotel International is delighted to have commenced business in the Middle East region in two new five-star hotels and one existing hotel property.” said Mr. Edgar Solenthaler, Vice President, Operations & Development – Middle East, Swiss-Belhotel International.

“We are in negotiations for several other properties in the region including one in the United Arab Emirates,” he added.

Swiss-Belhotel International formed their Middle East division by establishing a Joint Venture company with Alpha Tours Dubai.

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