Marasca will mark its entrance into Thailand’s hospitality space with the first property, Marasca Khao Yai, opening in 2022, which will be followed by Marasca Koh Samui in 2023.
BANGKOK – Narai Hospitality Group is expanding its portfolio into luxury hospitality with the launch of Marasca Hotels & Resorts—a collection of intimate, casual luxury escapes in unique locations that promise ‘cherry-on-top’ moments and experiential stays. Marasca will mark its entrance into Thailand’s hospitality space with the first property, Marasca Khao Yai,
opening in 2022, which will be followed by Marasca Koh Samui in 2023.
“Marasca is named after a type of cherry, which shaped the essence of our brand. We want to create ‘cherry-on-top’ moments for our guests through stylish designs and high-quality amenities, whilst offering welcoming experiences to make them feel truly at home—a space where you can spend time to reset while traveling and rediscovering yourself.” said Ms. Nithida Nithivasin, Director of Narai Hospitality Group, leading Thailand hospitality developer and operator.
Recognising the evolving lifestyles of modern travelers, Narai Hospitality Group forays into a new category of casual luxury hospitality. According to Ms. Nithida, “Travelers today have simple expectations, but their standards are high. We observed over the years that there is an opportunity to meet the needs of those who are looking for more relaxed luxury and experiential offerings in unique destinations. With Marasca, we are unveiling a hospitality concept that’s effortlessly luxurious, approachable and mindfully sustainable.”
Marasca is crafted to let guests reset their pace of life, indulge in “me time” and rediscover life’s simple pleasures: the little details, delightful moments and that extra touch of warmth which makes each experience unforgettable. These “cherry-on-top” moments promise a little something extra that will put a smile in the mind – much like the joy of discovering the cherry crowning one’s favorite dessert.
Delivered through distinctive designs and signature #RediscoverYou experiences that offer a feeling of home while evoking curiosity, Marasca celebrates the perfect blend of rest and play for quality time with your loved ones.
The brand’s debut property, Marasca Khao Yai, is set to open its doors in 2022 in the scenic mountain range of Khao Yai, a UNESCO World Heritage Site and popular weekend getaway destination for urban travelers located just a 2-hour drive from Bangkok.
Set amongst the lush greenery, wineries and farms of Khao Yai, the exclusive 18-key Marasca Khao Yai is styled as a luxury countryside retreat destination. It will feature a selection of diverse accommodation types meeting customers’ needs of unique experiences plus comfort celebrating the outdoors, ranging from villas to luxurious glamping tents and glamper vans, all with stunning mountain views, private outdoor tubs and a personal fire pit. Much thought has gone into the planning of architecture and landscape, with Marasca advocating to preserve as much of the surrounding greenery, large trees and natural terrain as possible, leaving nature untouched and unspoiled.
An array of dining experiences also await, including immersive In-villa Private Dining and Tree Top: tea house & farmer’s café. Celebrating the rich biodiversity of Khao Yai, where some of Thailand’s best produce is cultivated, locally-sourced prime ingredients meet honest cooking and vegetables from the hotel’s own garden, Homegrown, for a fresh-forward seasonal dining experience at Tree Top. In line with Marasca’s deep connection with the land and local community, guests can also discover artisanal gems from local farms and makers.
What’s more, guests can enjoy the hotel’s public spaces designed to encourage wellness and outdoor living, while immersing themselves in Marasca’s signature #RediscoverYou experiences. The Stardeck offers a vantage point for stargazing with your favorite drinks, while The Meadow, a lush flower garden, brings guests closer to nature. The communal Fire pit evokes a sense of connection between guests, and Playscape, an outdoor play space for the young ones and parents to enjoy amongst nature surroundings. Marasca’s focus on thoughtful experiences extends to its mindfully sustainable practices and approaches: Marasca Care initiative will set planet-friendly efforts and activities integrated across the property.
Marasca Hotels & Resorts plans to roll-out its properties at strategic locations in Thailand beginning with Marasca Khao Yai from late 2022, Marasca Koh Samui in 2023 and followed by other exciting destinations.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.