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Malaysia and Nepal join hands to promote regional and bilateral tourism

The Malaysian Association of Tour & Travel Agents (MATTA) has taken the opportunity to sign a…

The Malaysian Association of Tour & Travel Agents (MATTA) has taken the opportunity to sign a Memorandum of Understanding (MoU) with the Nepal Association of Tour Operators (NATO) during their visit to Kuala Lumpur on the occasion of the Nepal Road Show in South East Asia.

With the expansion of airline connections provided by Royal Nepal Airlines and Qatar Airways, between Kuala Lumpur and Kathmandu, the number of Malaysian residents visiting Nepal as well as Nepal residents visiting Malaysia has increased significantly. As two-way regional tourism is an important focus for travel agents and tour operators in Malaysia, it is thought to be opportune for the road show to be held and for the MoU to be entered into in order to further intensify the efforts to market travel between the two countries.

MATTA has established cooperative linkages between Malaysia and neighbouring countries through the establishment of Joint Action Committees and MoUs in particular with Singapore, Indonesia, Philippines and India and this latest step will further strengthen joint efforts to promote regional tourism.

As a result of the MoU, NATO and MATTA will exchange information and suggestions for the enhancement of travel trade industry on reciprocal basis as well as cooperate and support each other for organizing training, workshop, seminars and promotional activities towards the development to travel trade industry. In addition, both associations will provide tourism promotion materials of

their members and national tourism organization for distribution to their respective members. Other projects such as organizing cultural programmes, food festivals, press meets, sales mission, travel marts, exchange visit of their members with tour operators, hoteliers, travel agencies and other related agencies will also be planned.

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