US-based Amaru Inc. and its subsidiary, M2B World Travel Ltd., announced the signing of a global…
US-based Amaru Inc. and its subsidiary, M2B World Travel Ltd., announced the signing of a global agreement with Amadeus. Through the agreement, M2B will be able to offer direct access to the extensive range of travel options available through the Amadeus network to their millions of viewers around the world. The agreement extends M2B’s reach from broadband streaming entertainment into the worldwide travel arena.
The World Travel & Tourism Council (WTTC) recently estimated that worldwide spending for personal travel will hit $2.8 trillion in 2005. According to PhoCusWright, the online portion of those sales is growing particularly quickly in the US, Europe and the Asia-Pacific region, where combined online travel sales in those three geographic regions is estimated to top $115 billion this year. With eMarketer reporting that broadband currently reaches over 58 million households in Asia-Pacific alone, M2B World Travel Ltd., through its agreement with Amadeus, is now poised to immediately access and serve this consumer market. M2B World Travel Ltd. will now be able to offer consumers access to the huge range of content available through the Amadeus system, including 500 airlines, 58,000 hotels, and a whole range of other travel content. The M2B World Travel Website will consistently provide the most competitive rates through its direct connection to the Amadeus System using the Elleipsis TravelTalk integration platform, which allows M2B to access not only the major travel providers, but an expanded roster of additional suppliers such as low-cost carriers, cruise lines, and widened hotel distribution channels all through one single, easy-to-use platform based on the M2B website.
“We are bringing the most extensive range of travel options to our viewers by partnering with the leader in travel technology and distribution. We are now able to enter the travel and tourism market, effectively allowing consumers worldwide to tap into the broadest and most competitive options available no matter what their travel needs,” said Colin Binny, CEO of Amaru Inc.
Amadeus directly aggregates travel solutions from 500 airlines, 58,000 hotel properties, some 42 car rental companies serving over 30,000 locations, as well as widespread air, ferry, rail, cruise, and tour operators. The agreement with M2B, a leader in broadband entertainment that bridges the gap between the Asian and US markets, places Amadeus firmly as a leader in travel technology.
This partnership combines our unparalleled aggregated travel options with M2B World’s unprecedented access to global viewership,” said David Brett, President, Amadeus Asia Pacific. “With the rapid adoption of Internet especially in Asia Pacific, the M2B travel portal will be a valuable channel that will further contribute to our growth.
The M2B travel site is expected to launch by the end of 2005.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
