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Line-up unveiled for Transform conference

The conference is an essential experience for professionals involved in the development of brands, both in the Asia-Pacific region and internationally, and provides attendees with the opportunity to learn from their peers, competitors and predecessors.

LONDON – The inaugural Transform Asia-Pacific conference has revealed a ground-breaking programme for 2014. The conference will be held at The Excelsior Hotel in Hong Kong on 19 November, directly preceding the Transform Awards Asia-Pacific.
 
The conference is an essential experience for professionals involved in the development of brands, both in the Asia-Pacific region and internationally, and provides attendees with the opportunity to learn from their peers, competitors and predecessors.
 
Speakers on the day include Steve Ridgway, former-CEO of Virgin Atlantic Airways, who will share the secrets of Virgin’s success as a brand, and offer valuable pointers to replicating that success. Steve Keller, CEO of iV Audio Branding, will share his expertise on audio branding and the power of sound to engage consumers, establish identity, and maximize ROI. With speakers also providing insights from organisations like Swire PropertiesSuning, New Balance and Stephenson Wong & Co., the programme is a must-attend for anyone needing to understand what a well-informed brand strategy can mean for their business.
 
Liz Foggitt, publishing and events manager at Cravenhill Publishing, says “The Transform conference always addresses the most relevant branding challenges and opportunities. We carefully select our speakers and they are always at the forefront of brand communications. Having a strong brand strategy is key to the success of an organisation and the Transform conference allows delegates to look at how they can be bold and original with their messaging and no doubt they’ll be walking away feeling excited and inspired.
 
The event will take place on Wednesday, 19 November at The Excelsior Hotel in Hong Kong.
 
Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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