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Launch of WOW Philippines 2002 promotional campaign

The Honourable Richard J. Gordon, Secretary of Tourism, Philippine Department of Tourism, recently launched in Europe…

The Honourable Richard J. Gordon, Secretary of Tourism, Philippine<.> Department of Tourism, recently launched in Europe the country`s WOW Philippines 2002 tourism marketing and promotion campaign, designed to boost interest and tourist numbers to the Philippines in the run up to Visit Philippines Year in 2003.

The WOW Philippines – Wealth of Wonders branding will be used in all future advertising, promotional campaign material and presentations in Europe, Asia, Australia and North America. Highlighting the country`s wonderful fusion of east and west, of historic and stylish images, verdant forests, mountains, cascading waterfalls, azure blue coral seas and brilliant white sand beaches.

The Wonder of a truly beautiful and exotic land with Wealth of culture, a superb choice of hotel accommodation and a wonderful people waiting to offer a warm, smiling and friendly Philippine welcome to travellers from around the globe.

Supporting the WOW Philippines – Wealth of Wonders campaign will be a new Philippine multi – media information facility utilizing the Internet, WAP, cable television and satellite technology; all designed to deliver up to the minute information to the traveller of the 21st Century.

As a part of an overall upgrade in transport and visitor facilities a multi-billion dollar program of international and national airport improvements is currently underway. The Philippines main gateway, Manila`s Ninoy Aquino International Airport, will open a new Terminal – Terminal 3 – by the end of 2002. Built at a cost of US$500 million, the new Terminal 3 will be capable of handling 10 million passengers per year.

Secretary Gordon stated that the improvement to international passenger handling will enable the Country to deliver greater efficiency of handling at arrival and departure points. Making the Philippines more attractive in future to international travelers, airlines, tour operators and MICE organizers.

Tourism and its` multi – faceted related businesses are a vital and dynamic economic driver to the Philippine economy.

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