Its first 1.5 days open only to registered trade while remaining days and sessions, visitors can buy ticket at entrance for admission.
Hong Kong – Organized by TKS Exhibition Services Ltd, ITE is Hong Kong’s only travel fair and the 36th edition will be held from 18-21 August 2022 in HKCEC with a scale bigger than in 2021. Its first 1.5 days are open only to registered trade while remaining days and sessions, visitors can buy tickets at the entrance for admission.
ITE2022 remains international despite increased coverage on local travel. Of its 100 plus exhibitors which include tourism authorities and enterprises over 60% are from abroad, down from 85% in pre-pandemic years! They include the mainland, Hong Kong, Japanese prefectures, Macau, Taiwan, Thailand, Canada, South Korea, Iceland, Spain and more.
While some overseas exhibitors will complete quarantine requirements, others will work with local offices or agents; build an attractively designed pavilion with photo corners; hold informative seminars some will conduct online or broadcast video etc. In fact, ITE2022 again go hybrid.
To enhance attractiveness, local travel is highlighted by theme pavilions! On displays on Green and Outdoor travel are custom-fitted vehicles and tents in the Glamping Pavilion, and the Winners Display of the First Primary Schools Green Photo Competition etc.
On Cultural Tourism, The House of Orient, a tea house which recreates the Comprador Culture through Dim Sum, Tea, china set and rattan decoration, will also highlight in its stand Pop Culture (movie scenes), Art (Graffiti & Gallery), and Historic Streets and Stair Cases in Central District.
New Pavilion by Hong Kong China Tourism Press, will cover interesting museums and youth innovation zones from locally, the Greater Bay Area and other parts of China; while Argentina Tango is promoted through performances, displays and demos where visitors can also take part.
Visitors are expecting ITE this year. In fact, the number of pre-registered trade visitors doubled over the same period last year, and the recent public survey collected over 1400 replies within 2 to 3 days.
Hong Kong continues to relax restrictions. The new Secretary for Health mulling changing part of the 7-day hotel quarantine to home isolation, and the Flight Suspension Mechanism was suspended on July 7. Hong Kong on July 10 had 2992 new cases and a 7-day average of 2698 cases, still far lower than say Singapore which corresponding had 6423 and 9010 cases.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
