Latest News
HomeAsia-PacificITB China and HSMAI partner to build education and professional development in the hospitality industry

ITB China and HSMAI partner to build education and professional development in the hospitality industry

New Education & Job Day at ITB China on 18 May including interactive HSMAI training workshop and preview of HSMAI
education platform.

BERLIN / SHANGHAI – The Hospitality Sales and Marketing Association International (HSMAI) and ITB China have joined together to promote education and professional development in the hospitality industry. Founded in 2005, HSMAI is a
federation of regions with more than 7.000 members committed to growing business for hotels and their partners and has
recently recruited Asia’s top hotel revenue managers to join forces to produce a training program that underpins a new
online industry education platform. Appropriately, ITB China, taking place from 16 to 18 May in Shanghai, is holding a
dedicated Education & Job Day on 18 May at the ITB China Conference focusing on the exchange of educational knowledge
and the promotion of career opportunities of current and future talents of the Chinese travel industry.

HSMAI will be conducting an interactive training workshop in the presentation hub on 18 May 2018 starting at 11.10
a.m. which is based on the Rooms Forecasting Course and suitable for all hotel staff.  This is part of HSMAI’s
Certificate in Revenue Management (Hospitality) launched in 2017 and created by the senior leaders of Revenue
Management in hotels around the world. It is a unique opportunity to preview the online course which is available to
the HSMAI Academy at The session is free for all ITB
China attendees.

David Axiotis, General Manager ITB China said “I am excited about the opportunities our partnership with HSMAI will
provide in promoting education in the hospitality industry. HSMAI’s session at ITB China fits in perfectly with the
portfolio of our newly launched Education & Job Day.”
The comprehensive 10-course program of HSMAI’s education
platform combines a series of practical exercises and fast-track learning chapters that examines all key aspects of
revenue management from forecasting, distribution, pricing, market segmentation, to data analysis, business
intelligence and marketing. “The Revenue Director role is evolving quickly and they are taking on extra
responsibilities such as digital marketing, meeting space and food & beverage but until now there hasn’t been a cost-
effective training option,”
says Jackie Douglas, President HSMAI Asia Pacific. One of the course creators, Puneet
Mahindroo, Senior Director of Hotel Marketing & Revenue Management, APAC, Four Seasons Hotels & Resorts, and Chair of
the HSMAI Asia Pacific Revenue Advisory Board, urged his industry colleagues to get behind the project. “All Revenue
Directors should use this program to fill their revenue staffing pipeline by enrolling sales, reservations, front desk
staff to discover who has the talent and skills for revenue management.”
Ms. Douglas says Revenue Management offers
excellent career opportunities and is becoming increasingly diverse. “This course was developed by hoteliers for
hoteliers, who have been struggling to fill positions in their fast-growing revenue management teams with properly
trained employees.” 

HSMAI provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire
marketing and optimize revenue and is an individual membership organisation, comprising members in 31 countries and 60
chapters worldwide, including the Asia Pacific region.

Co-Founder & Managing Director - Travel Media Applications | + Articles

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.