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International Franchising Exhibition in China attracts tourism industry

China`s largest franchising exhibition has opened and will run through Nov. 3 at the China World Trade Center in Beijing. The Ninth Annual Franchising China Conference & Exhibition will feature over 300 booths and…

China`s largest franchising exhibition has opened and will run through Nov. 3 at the China World Trade Center in Beijing. The Ninth Annual Franchising China Conference & Exhibition will feature over 300 booths and 120 exhibitors including Cartridge World, Century 21, Kenny Rogers Roasters, King Koil, Linguaphone, Office 1, Papa John`s Pizza and SUBWAY.

The event will also be held at:

  • Garden Hotel, Guangzhou from Nov. 6 through 7, 2006
  • Shanghai Mart, Shanghai from Nov. 9 through 10, 2006

Franchising China is hosted by eMedia Asia, a joint venture between Global Sources and CMP Media. eMedia Asia president, Mark A. Saunderson, said: With the Beijing Olympics in 2008 and the Shanghai World Expo in 2010, global franchise companies see great opportunity to establish their brands in China`s business hot spots. Beijing expects the Olympics to attract over 4 million overseas visitors and 150 million local visitors. The Beijing Municipal Bureau of Tourism forecasts retail spending of more than US$19 billion in 2008.

Franchising China, China`s largest, most-established international franchising show, will help both local and international investors profit from the huge and growing China market. More than half of this year`s participants are new exhibitors. They include franchise brands from the US, the UK, Australia, Canada, China, South Korea, Malaysia, Philippines, Singapore and Thailand.

International Franchising Association (IFA) Chairman and President to Deliver Keynote Addresses

IFA Chairman, Lawrence J. Cohen and IFA President, Matthew R. Shay, will co-present the keynote addresses in Beijing, Guangzhou and Shanghai. Cohen and Shay will discuss the latest developments, trends and challenges in the international franchise industry, as well as franchising opportunities in China.

Franchising China hosts first-ever summits

Held on the second day at each location, the summits aim to help entrepreneurs understand how to efficiently and profitably operate a franchise in China.

Sessions will be hosted by franchising experts on these topics:

  • Franchising Industry in China – Where it is Today and the Major Disputes Between Franchisors and Franchisees
  • Finding a Qualified Franchise Partner
  • Essential Elements of a Practical and Fair Franchise Contract
  • Obligations of Franchisors and Franchisees to Achieve a Successful Franchise Partnership

For the first time, the Australian Trade Commission will participate in Franchising China. Austrade`s presence is strengthened by popular Australian franchise brands, including Cartridge World, bb`s cafe, Donut King and Gloria Jean`s Coffees.

Other associations participating this year are Singapore`s Franchising and Licensing Association and Thailand`s Department of Export Promotion.

Saunderson said: The 2005 exhibition attracted 24,000 prospective investors, up 18 percent over the previous year. We expect even more entrepreneurs at this year`s event.

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