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Hennessy announces exclusive Chinese New Year pop up at Singapore Changi Airport

Located at the Terminal 3 Departure Hall, the pop-up experience, the only one of its kind globally, invites travelers to engage in “a joyous reunion” through experiences such as interactive digital games…

Singapore – From now until 19 February 2019, Moët Hennessy is partnering with DFS Group, a world’s luxury travel retailer, and Changi Airport Group to celebrate Chinese New Year with a Travel Retail Concept Exclusive Hennessy pop-up store that encompasses interactive consumer experiences that can only be found at Singapore Changi Airport.

Located at the Terminal 3 Departure Hall, the pop-up experience, the only one of its kind globally, invites travelers to engage in “a joyous reunion” through experiences such as interactive digital games, Hennessy’s bottle engraving service, limited edition offers, as well as exclusive gifts with purchase. Travelers are also welcomed to imbibe the Firecracker, a unique Hennessy cocktail, which will be available exclusively at the pop-up throughout the festive season.

For the auspicious occasion, Hennessy has collaborated with contemporary artist, Guang-Yu Zhang to create an artpiece for the New Year festivities. The design, named “A Joyous Reunion” is celebrating the love for nature, mastery of savoir-faire and spirit of conquest. ‘Hennessy shares the dream of Harmony, from vine to grape to distillation to glass, from nature to people, Hennessy takes the best of nature and offers it to the Chinese people to celebrate this special moment’ shared Guang-Yu Zhang.

The beautiful design, full of storytelling, is also featured on the limited-edition packaging that has been created for Hennessy X.O, Hennessy V.S.O.P and James Hennessy. After purchase, travelers at Changi are invited to use Hennessy’s very first engraving station at the pop-up store to add personalized messages to their bottles.

Moët Hennessy Managing Director Travel Retail Asia Pacific, Vanessa Widmann, commented, “This partnership with DFS and Changi Airport Group gives us yet another opportunity to bring truly unique experiences to travellers at Changi Airport. We at Hennessy are also honoured to have collaborated with a world-class artist to deliver these beautiful, one of a kind Chinese New Year limited-editions for our travellers. Hennessy is famed for its Savoir-faire, and these designs truly capture this element of the brand and bring it to life.”

“Marking Lunar New Year, an important time of celebration for our customers, DFS is proud to partner with Hennessy in showcasing the height of sophistication over the festive season.” said Brooke Supernaw, DFS Group Senior Vice President Spirits, Wines, Tobacco, Food and Gifts.  “We strive to push the boundaries in cultivating interactive experiences whilst creating products that make our experiences memorable.”

“We are excited to partner with Hennessy to offer travelers at Changi Airport with unique and world-first experiences at this one-of-a-kind pop-up this festive season. Passengers will be able to enjoy a range of activities from interactive games to personalisation services,” said Teo Chew Hoon, Group Senior Vice President of Airside Concessions, Changi Airport Group.

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